I feel comfortable putting money on the fact that you have heard someone use the the term "create better content" recently. It's become a cliché in the digital marketing community and is often considered a definitive solution to improving your website. Just, "create better content." It's simple, right?
While I agree that high quality content aimed at educating your audience...
For those not familiar, in 2012, Google's Penguin algorithm update was launched; it worked to decrease the rankings of sites violating Google's guidelines, specifically targeting link schemes. In 2016, we see that the spammy and unnatural link acquisition tactics of the past aren't going to cut it anymore. So why are we still talking about link development and link...Read more
It’s a well known fact that acquiring high quality, relevant links to your website is an important part of an SEO strategy. But, what about your content marketing strategy? Does building links belong there as well? The answer is, yes! Content and links can’t function without one another. Links are the way people share and find content; together they...Read more
We live in a world where consumers are tuning out interruptive advertising, where information is consumed faster and easier than ever before, and where search has never been more important. Consumers prefer getting to know a brand through articles rather than ads, and a majority of purchasing decisions are made before they ever speak with a sales representative.
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