Each week, Vertical Measures presents the Weekly Measure, a collection of this week's latest updates on all things content marketing, search, social, SEO and link building!Read more
Imagine that you and your significant other are heading to a quaint, romantic italian bistro for Valentine’s Day dinner. You follow the directions of how to get there, you’re already excited to try the raviolis that your friends recommended, and everything is going great. That is, until you reach the door of the restaurant and your heart sinks when...Read more
I feel comfortable putting money on the fact that you have heard someone use the the term "create better content" recently. It's become a cliché in the digital marketing community and is often considered a definitive solution to improving your website. Just, "create better content." It's simple, right?
While I agree that high quality content aimed at educating your audience...
For those not familiar, in 2012, Google's Penguin algorithm update was launched; it worked to decrease the rankings of sites violating Google's guidelines, specifically targeting link schemes. In 2016, we see that the spammy and unnatural link acquisition tactics of the past aren't going to cut it anymore. So why are we still talking about link development and link...Read more
It’s a well known fact that acquiring high quality, relevant links to your website is an important part of an SEO strategy. But, what about your content marketing strategy? Does building links belong there as well? The answer is, yes! Content and links can’t function without one another. Links are the way people share and find content; together they...Read more
Paid Advertising at Each Stage of a Buyer’s Digital Journey
May 23, 2017
The Weekly Measure: Content Assembly Line, Combatting Spam Bots & Advice from Mark Hamill
May 19, 2017
How to Improve Your Customer’s Journey for More Leads & Business
May 18, 2017
Weekly Measure: Should You Gate Content, Mobile Ad Fraud and 8 Snapchat Mistakes to Avoid
May 12, 2017