Influence, defined by Oxford Dictionaries is “the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.” Influence is a powerful thing—it’s the ability to cause an action, to spur a movement or to shape an opinion. In today’s digital space, influence holds an even more integral role in marketing...Read more
Each week, Vertical Measures presents the Weekly Measure, a collection of this week's latest updates on all things content marketing, search, social, SEO and link building!Read more
Imagine that you and your significant other are heading to a quaint, romantic italian bistro for Valentine’s Day dinner. You follow the directions of how to get there, you’re already excited to try the raviolis that your friends recommended, and everything is going great. That is, until you reach the door of the restaurant and your heart sinks when...Read more
I feel comfortable putting money on the fact that you have heard someone use the the term "create better content" recently. It's become a cliché in the digital marketing community and is often considered a definitive solution to improving your website. Just, "create better content." It's simple, right?
While I agree that high quality content aimed at educating your audience...
For those not familiar, in 2012, Google's Penguin algorithm update was launched; it worked to decrease the rankings of sites violating Google's guidelines, specifically targeting link schemes. In 2016, we see that the spammy and unnatural link acquisition tactics of the past aren't going to cut it anymore. So why are we still talking about link development and link...Read more
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Jun 27, 2017
The Weekly Measure: Link Building Frustration, Hospitality Emails & Higher Education Content
Jun 23, 2017
The Weekly Measure: Content Unicorns, Kick-Ass Titles & Negative SEO
Jun 16, 2017
Using Influencer Marketing Throughout the Digital Buyer’s Journey
Jun 13, 2017