Author Archive

Back in November here on the Vertical Measures blog we published a content piece we’d been working on for quite some time, “The Authority Building Machine Infographic”. Producing one great piece of content each quarter is something every business should strive to do, whether it’s a video, case study, webinar or even an infographic. Kaila [...]

How young is too young for social networking? That’s a question my parents definitely didn’t need to ask themselves, but today’s parents are presented with frequently. Social networking sites often restrict users who are preteen, but that certainly doesn’t stop the incessant complaining from your moody adolescent about wanting an account. There’s a market for [...]

Marketing for an online school can present some challenges due to the highly regulated nature of the industry. Content marketing and link building may take longer and require additional oversight, not to mention the talent needed to stay up-to-date with trends and still be creative. But for those of us up for the challenge it’s [...]

What internet marketing, social media, link building, SEO industry items are you #thankful for this Thanksgiving season? I asked this very question of the staff here at Vertical Measures and their answers were just as varied as their personalities. Check out their answers below and feel free to add your own in the comments below. [...]

News from Google earlier this week has the SEO industry in an uproar. In an effort to increase searcher’s privacy, Google will roll out encrypted search (https://www.google.com) results by default for users signed into their Google accounts. This change affects brands who utilize Google Analytics to analyze their search engine traffic and the keywords users [...]