Author Archive

Higher Education Marketing: Leveraging the Holiday Rush

Tuesday, September 4th, 2012

The holidays are just around the corner. Thanksgiving is less than 80 days away, Christmas under 115 and New Years under 120. Sure, it’s only September but the busy season for some industries and the lull for others is just around the corner. It’s time to start thinking about your holiday marketing strategies. Kaila Strong […]

What Is Social Media Optimization? [VIDEO]

Wednesday, August 1st, 2012

Kaila Strong answers: “What is Social Media Optimization?” Kaila Strong As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink analysis and train peers on SEO […]

Compelling Content in the New Age of Google Part II

Thursday, July 19th, 2012

In my last post, we discussed the footprints of compelling content to learn how to find examples of outstanding content in your industry. Additionally, the post discussed metrics that every content marketer should measure. In this post, we’ll discuss how to develop compelling content in the new age of Google and provide an easy to […]

Part I Compelling Content: Will You Survive the New Google Era?

Tuesday, June 26th, 2012

Do you publish content, maintain a blog or update your website regularly with new content? If you do, then congratulations…based on today’s online standards, you’re a publisher. As a content publisher you may have started to feel the effects of what weak content can do based on the recent Penguin Google algorithm updates. Today, “okay” content won’t […]

Is Pinterest Right for My Business? [VIDEO]

Wednesday, May 23rd, 2012

Kaila Strong answers: “Is Pinterest Right for My Business?” Kaila Strong As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink analysis and train peers on […]