Author Archive

50+ Essential Google Panda Resources

Wednesday, February 27th, 2013

This month marks the two year anniversary of the rollout of Google’s Panda update. Several iterations of Panda refresh updates have been announced during this time, and you’d probably agree that it’s a bit hard to keep up-to-date on the latest and greatest. We’ve combed the web to find some of the best resources for […]

10 Content Experts Weigh in on Author Rank in 2013: Part II

Tuesday, January 29th, 2013

Two weeks ago, we shared the first part of this two part post, “10 Content Experts Weigh in on Author Rank in 2013,” and discussed how the content experts we interviewed are planning to implement rel=author this year. In part II, we examine if they think author rank will be a focus in 2013 and […]

10 Content Experts Weigh in on Author Rank in 2013: Part I

Thursday, January 17th, 2013

Since 2011, Google has supported the use of rel=author tags to enhance the way search engine results display the content you’ve authored. Authors are ranked based on the authority of their content and a variety of other factors, assisting Google in determining where to rank such individuals content in SERPs. This is a relatively new […]

Connecting With Students One Like at a Time

Tuesday, November 13th, 2012

One of the great things about working in internet marketing, or marketing in general, is the chance to learn more about your client’s industries. Here at Vertical Measures we’ve had the opportunity to become well versed in the world of higher education. Kaila Strong As Senior Director of SEO Services, Kaila oversees both the SEO […]

How Can I Get Ready for 2013 New Year’s Promotions Today? [VIDEO]

Wednesday, September 19th, 2012

Kaila Strong answers: “How Can I Get Ready for 2013 New Year’s Promotions Today?” Kaila Strong As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink […]