Author Archive

In my last post, we discussed the footprints of compelling content to learn how to find examples of outstanding content in your industry. Additionally, the post discussed metrics that every content marketer should measure. In this post, we’ll discuss how to develop compelling content in the new age of Google and provide an easy to [...]

Do you publish content, maintain a blog or update your website regularly with new content? If you do, then congratulations…based on today’s online standards, you’re a publisher. As a content publisher you may have started to feel the effects of what weak content can do based on the recent Penguin Google algorithm updates. Today, “okay” content won’t [...]

Kaila Strong answers: “Is Pinterest Right for My Business?” Kaila Strong As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new [...]

Kaila Strong answers: “How should I respond to a negative review in social media?” Kaila Strong As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at [...]

Kaila Strong answers: “What’s the best way for me to interact with fans who Like my Facebook business page?” Kaila Strong As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees [...]