Author Archive

Post Panda & Penguin Recovery Tips for eCommerce Sites

Tuesday, July 23rd, 2013

Managing an online retailer store can certainly have its ups and its downs. The most recent down in the world of eCommerce has come in the form of Penguin 2.0, a Google algorithm update in May, not the cute cuddly flightless animals indigenous to colder climates. Many eCommerce sites were impacted and likely to have […]

Google Analytics 101: Best Practices for eCommerce Websites

Tuesday, June 25th, 2013

A small survey conducted last year indicated that roughly 80% of online retailers are under-utilizing Google Analytics. Having website analytic programs properly installed and gathering correct data is important for many reasons including the very obvious: how can you analyze data and make informed decisions when your data is incomplete? When it comes to website […]

Data Driven Content Marketing Strategies in Higher Education

Tuesday, May 14th, 2013

Marketers today have access to more data on website visitors, e-mail subscribers, leads and social media fans than ever before. Leveraging this data, in addition to demographic data, helps to ensure marketers can produce the best content for prospective customers. That is, when it’s actually examined and used properly. Many brands are new to content […]

Who Are Your Internet Marketing Mentors?

Thursday, April 25th, 2013

Many of us in the internet marketing industry started off with limited information about how to please the Google Gods. Whether we were influential in the early days of changing meta data to get clients to rank higher, or placing guest blog posts before guest blogging was “en vogue,” several started in SEO as trial […]

The Authoritative Resource List for the Semantic Web

Thursday, March 28th, 2013

You’ve likely used terms on search engines that you thought should produce the information you’re looking for, only to be disappointed that the sites that show up couldn’t be farther from what you’re looking for. The principles of the semantic web movement can help search engines and end users find what they’re looking for a […]