Author Archive

Since 2011, Google has supported the use of rel=author tags to enhance the way search engine results display the content you’ve authored. Authors are ranked based on the authority of their content and a variety of other factors, assisting Google in determining where to rank such individuals content in SERPs. This is a relatively new [...]

One of the great things about working in internet marketing, or marketing in general, is the chance to learn more about your client’s industries. Here at Vertical Measures we’ve had the opportunity to become well versed in the world of higher education. Kaila Strong As Director of Client Strategy at Vertical Measures, Kaila works directly [...]

Kaila Strong answers: “How Can I Get Ready for 2013 New Year’s Promotions Today?” Kaila Strong As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at [...]

The holidays are just around the corner. Thanksgiving is less than 80 days away, Christmas under 115 and New Years under 120. Sure, it’s only September but the busy season for some industries and the lull for others is just around the corner. It’s time to start thinking about your holiday marketing strategies. Kaila Strong [...]

Kaila Strong answers: “What is Social Media Optimization?” Kaila Strong As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new Account [...]