Author Archive

How Much Is Enough To Be Successful with Content Marketing? [VIDEO]

Wednesday, April 4th, 2012

Q & A Video

Kaila Strong answers: “How much is enough to be successful with content marketing?” (more…)

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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February Google Update – What You Need to Know

Thursday, March 1st, 2012

February Google Update – What You Need to KnowDoFollow Thursdays

On Monday, Google’s inside search blog announced they were rolling out (and had already rolled out) 40 changes to the Google algorithm, “Search quality highlights: 40 changes February“. While Google makes changes to their algorithm on what seems to be a daily basis, updates such as these can cause some alarm. After highly publicized updates, such as Panda, more and more website owners are paying attention. With so many changes, updates and announcements, however, it can all be so confusing! What do you do with the information?

(more…)

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Link Building Case Study: Leveraging Engaging Content

Tuesday, February 7th, 2012

Link Building Case Study: Leveraging Engaging Content

Back in November here on the Vertical Measures blog we published a content piece we’d been working on for quite some time, “The Authority Building Machine Infographic”. Producing one great piece of content each quarter is something every business should strive to do, whether it’s a video, case study, webinar or even an infographic. (more…)

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Safety First: Social Media Sites for Kids

Thursday, January 5th, 2012

Safety First Social Media Sites for Kids

How young is too young for social networking? That’s a question my parents definitely didn’t need to ask themselves, but today’s parents are presented with frequently. Social networking sites often restrict users who are preteen, but that certainly doesn’t stop the incessant complaining from your moody adolescent about wanting an account.

There’s a market for social media sites for kids. Unfortunately, not many are available for all ages and most aren’t customized for parental monitoring. So what is a parent to do? Here’s a list of social sites and tips to keep kids safe online. (more…)

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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The Best Higher Education Marketing Blogs

Wednesday, December 7th, 2011

Marketing for an online school can present some challenges due to the highly regulated nature of the industry. Content marketing and link building may take longer and require additional oversight, not to mention the talent needed to stay up-to-date with trends and still be creative. But for those of us up for the challenge it’s also an incredibly rewarding industry to work in. (more…)

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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