Author Archive

60+ Google Hummingbird Resources

Monday, November 25th, 2013

Google’s recent update causing a stir in the SEO community was named Hummingbird, representing a new “engine” for the search giant. SEO’s around the world have been writing about Hummingbird, speculating its effect, providing tips on how to succeed and theorizing on what’s next. Kaila Strong As Senior Director of SEO Services, Kaila oversees both […]

How to Do Content Marketing on a Budget

Wednesday, October 30th, 2013

Excuses abound when presenting a small or large business with the idea of content marketing. “There’s nothing to write about in my industry.” “My legal department won’t approve content we write for our website.” But the biggest excuse of all we often hear is – “it’s too expensive and time consuming.” While the first two […]

How to Measure the Link Authority of Your Content

Tuesday, October 15th, 2013

There are seemingly endless ways to measure the effectiveness of your content marketing efforts. From the basics such as traffic and conversions to more expansive KPIs and social engagement, tools and analytics programs are available to help tell the story of a successful content marketing campaign. But for some it can be difficult to figure […]

12 Authoritative Link Building Tactics for the Luxury Travel Industry

Tuesday, September 24th, 2013

I’m a firm believer that a link building strategy can be developed for every industry. The luxury travel industry is no different. Sure, it’s not as easy as some… Mass marketing doesn’t work in the luxury market. Niche marketing is key, and understanding your demographic to hone in on the right opportunities is a must. […]

An Interview With Higher Education Content Marketers

Thursday, August 29th, 2013

The growing use of content marketing for inbound marketing has been accepted and used in many industries. In higher education, more and more experts are utilizing content marketing to help drive traffic, leads and visibility for their schools and institutions. I had a chance to interview a few experts about their integration of content marketing […]