Author Archive

Marketers today have access to more data on website visitors, e-mail subscribers, leads and social media fans than ever before. Leveraging this data, in addition to demographic data, helps to ensure marketers can produce the best content for prospective customers. That is, when it’s actually examined and used properly. Many brands are new to content [...]

Many of us in the internet marketing industry started off with limited information about how to please the Google Gods. Whether we were influential in the early days of changing meta data to get clients to rank higher, or placing guest blog posts before guest blogging was “en vogue,” several started in SEO as trial [...]

You’ve likely used terms on search engines that you thought should produce the information you’re looking for, only to be disappointed that the sites that show up couldn’t be farther from what you’re looking for. The principles of the semantic web movement can help search engines and end users find what they’re looking for a [...]

This month marks the two year anniversary of the rollout of Google’s Panda update. Several iterations of Panda refresh updates have been announced during this time, and you’d probably agree that it’s a bit hard to keep up-to-date on the latest and greatest. We’ve combed the web to find some of the best resources for [...]

Two weeks ago, we shared the first part of this two part post, “10 Content Experts Weigh in on Author Rank in 2013,” and discussed how the content experts we interviewed are planning to implement rel=author this year. In part II, we examine if they think author rank will be a focus in 2013 and [...]