Author Archive

The “I Hate Writing” Guide To Content Creation

Tuesday, November 20th, 2012

For a lucky few, staring down at a fresh page in a notebook or a flashing cursor on a computer screen is met with anticipated glee. For the rest of us normal people, the allure of setting aside our “real” work or sacrificing half of a crisp autumnal Saturday to develop content is not so […]

Proactive Elements of Content Planning and Distribution

Tuesday, September 11th, 2012

If you are a business owner, marketer, or blog manager, it’s normal not to think of yourself as a publisher even though you are producing content on a regular basis. However, considering yourself as a publisher who has long term strategies, plans, and tactics is the first step toward becoming a proactive content distributor! Jonah […]

Content Creation: Why You Should Stop Thinking Customer First

Tuesday, July 3rd, 2012

Thinking customer first creates a barrier when conceptualizing¬†ideas for content creation. By zeroing in on the word “customer”, you face the danger of typecasting people into a singular role that only exists in your own personal narrative. This is a limiting approach that overlooks an important fact: your customer is more dynamic than someone in […]