The methodology used by leading search engines to rank web pages have become increasingly complicated in recent years – so complicated in fact, that many people now question the value of their efforts to increase their rankings.
Although people in the industry dance around the topic of “search engines,” in truth Google has a 64 percent market share. For the...
Whether you’re an SEO professional, executive, analyst, or marketing manager, it is necessary to take the time to monitor the performance of your website strategy and update important stakeholders on progress. It’s critical that we are able to grasp how to measure current performance and extol the virtues of our team when things are working, but also to identify and prioritize...Read more
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