Google has expanded the max length of the meta description tag to 320. How does that affect your strategy? Does that mean that you should rewrite every tag across the website? We provide a recommendation and some valuable insights and observations to consider before you make a huge investment of time.Read more
It’s no secret to anyone that Google is by far the big boy in the search neighborhood.
As a result of this domination and absent a strong rival, they have become a type of schoolyard bully with website owners and SEOs. Knowing that they are the gateway to millions of potential customers, they fully understand the power that they have...
There are many definitions and uses of the word “canonical.” However, to search engines, “canonical” refers specifically to the indicator of the preferred version of the URL for each page of content on a website. Canonicalization directs search engines to the version that should be indexed and referenced when reflecting webpage’s ranking in search results. Google has provided specific...Read more
SEO is alive and well, and continues to be a strong driver of targeted potential customers to websites across all verticals. According to Forbes, 82% of shoppers conduct research online before making big purchases, meaning there should be little debate as to whether or not SEO should play a major role in long term digital strategy. However, what continues...Read more
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