Google released several new features for AdWords throughout 2016 and the beginning of 2017, which means there are some new ways for paid advertisers to beef up their campaigns in the new year. Each new product or update has its own benefits and can help improve your campaign performance in different ways. Here is a look at five of...Read more
Some of the biggest issues facing nonprofit organizations are getting the word out about their cause and raising money. Did you know that Google offers a program that can help you do both?
Google Ad Grants, which is part of the Google for Nonprofits program, gives approved nonprofit advertisers up to $10,000 per month in free advertising money. Whether you’re...
Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both?
There are benefits to both platforms, and we cover targeting options, display locations,...
In case you haven’t heard, Google is in the process of releasing several new features in the coming months to help you take your AdWords account performance to the next level. During their Performance Summit in May, the company announced a slew of exciting new updates, including everything from expanded text ads to the ability to make bid modifications...Read more
There are several important metrics to take into consideration when analyzing your PPC campaign performance to prove your ROI. While each metric has its own place and importance, many people get hung up on more “vanity” metrics like click-through-rate and average position.
The metrics you should pay attention to really depend on your end goal. If your goal is to...
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