When it comes to pay-per-click advertising, knowing what your competitors are doing and how you compare can help take your marketing efforts to the next level. By doing a little bit of research, you can see how your keywords, ads, landing pages and overall strategies stack up against the competition. From there, it's easy to take any insights you...Read more
More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you’re in the retail industry, chances are you’re already using some form of online advertising to promote your products, but there is most likely room for improvement.Read more
Google released several new features for AdWords throughout 2016 and the beginning of 2017, which means there are some new ways for paid advertisers to beef up their campaigns in the new year. Each new product or update has its own benefits and can help improve your campaign performance in different ways. Here is a look at five of...Read more
Some of the biggest issues facing nonprofit organizations are getting the word out about their cause and raising money. Did you know that Google offers a program that can help you do both?
Google Ad Grants, which is part of the Google for Nonprofits program, gives approved nonprofit advertisers up to $10,000 per month in free advertising money. Whether you’re...
Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both?
There are benefits to both platforms, and we cover targeting options, display locations,...
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