Digital Marketing World Forum Coming to NYC Next Month!
Feeling conferenced out for 2016? Maybe you think you’ve heard enough keynote presentations and witnessed an adequate amount of product demonstrations. Perhaps you think you’ve networked with enough brand reps and consumed more than your share of tradeshow cuisine for the year?
Not so fast.
Before hanging up your lanyard for the year, there are still some valuable digital marketing conferences...
Does Your Content Marketing Support Your Business Goals?
With 2016 more than halfway finished, it might be a good time to revisit those content calendars finalized last year and see how things turned out.
Has your organization published the pieces that were planned?
Did the anticipated results become a reality?
If the answer to one or both of these questions is “no,” now might be the time to confirm if...
Content K.O.: Delivering What Readers Want, When They Need It
You want to knock out your customers, right? (Metaphorically-speaking.) If so, your goal should mirror the goal of a prize fighter: To score points by delivering effective combinations with pugilistic precision and speed.
Know that today consumers do their homework. According to the 2014 State of B2B Procurement study from the Acquity Group, 94 percent of B2B customers and 81...
How to Think Mobile-First for Your Content Marketing Strategy
Ninety-one percent of mobile users exit a site or an app if it fails to satisfy an immediate need, meaning all of your carefully-crafted content may sit dormant if mobile users deem it irrelevant.
And even if your organization – for whatever reason – is only interested in desk-bound engagement, you should know that desktop journeys are increasingly beginning with...
5 Simple Content Curation Methods (Plus a 9-Point Checklist)
Curation is the practice of sharing content published on other websites. It’s an effective way to produce new content, take part in larger conversations relevant to your audience, promote like-minded ideas that reinforce your brand, or even piggyback on the innovative concepts of others.
A couple words about what content curation isn’t. Content curation is not plagiarism, which...
