Author Archive

How To Create 404 Error Pages That Don’t Suck

Monday, January 17th, 2011

The understandably dreaded 404 or “Not Found” error message is the kiss of death to visitors and search engines alike. When a visitor or search engine crawler can’t find a page that they’re looking for on your website, it’s game over…or is it? It doesn’t have to be if you create a custom 404 error […]

How To Identify & Solve URL Canonicalization Issues

Monday, October 25th, 2010

Canonicalization is a term that search engines and SEOs borrowed from computer science, and when referring to computers it means a process for converting data that has more than one possible representation into a standard or “canonical” form. When search marketers refer to canonicalization, in plain English it means how to deal with web content […]

ROI On Internet Marketing Services (Infographic)

Wednesday, October 13th, 2010

(click thumbnail above to view full screen) Add this infographic to your website! <a title=”ROI On Internet Marketing Services” href=”http://www.verticalmeasures.com/roi/” target=”_blank”> <img src=”http://www.verticalmeasures.com/roi/images/roi-infographic-small.jpg” border=”0″ alt=”ROI On Internet Marketing Services” /></a> One of the most commonly asked questions in the Internet marketing industry has to do with return on investment. Some internet marketing services can be […]

Links are Proof that Google Loves Us and Wants Us to be Happy

Tuesday, July 20th, 2010

So much of SEO success is off-page, which means you must have high-quality links to your site from a variety of places. If you’re new to link building, you probably have some questions regarding this process. Where should these links come from? How many links are enough? What does PageRank actually mean? What is considered […]