Author Archive

Evaluating Content Performance For Reaching Site Goals

Monday, August 23rd, 2010

Continuing my blog posts on using Google Analytics to make your online marketing measurable, the topic of measuring the actual performance of the website content itself can be much harder to calculate. After all there may be any number of reasons why you have content on your site. It may be there to inform and […]

Calculating Your ROI on Internet Marketing

Monday, July 19th, 2010

If your business is pursuing any form of online marketing, then it is likely that you have tried to work out your return on investment; the amount of sales that you can directly attribute to certain activities versus their costs. Whilst this kind of activity isn’t simple, it is possible to get an approximate figure […]

Examining Site Search Results in Google Analytics

Friday, June 25th, 2010

Whether you’ve been working on your website marketing for years, or just starting to take it seriously for your business, there are few more powerful tools than Google Analytics (or another analytics software program such as Omniture or WebTrends). Last month we held an introductory webinar on the subject, which you can watch again, but […]

Leveraging A Site for Manual Link Building

Wednesday, May 5th, 2010

Here at Vertical Measures we get a number of clients who wish for us to pursue Manual Link Building campaign for their website to improve the quality of backlinks to their pages. This involves going out to relevant websites, contacting the webmasters directly and promoting the client’s website to see if they would be interested […]

The Olympics Impact on Google Search Results

Thursday, February 18th, 2010

This year’s Winter Olympic Games, which started last Friday, provided us with a unique opportunity in that we were able to track the event and see how it affected rankings in Google. Typically, when news breaks it’s not easily predicted, which therefore makes it difficult to track and measure the changes that take place within […]