Author Archive

Keyword Research in Google Webmaster Tools

Friday, February 18th, 2011

For webmasters trying to rank in Google organic results, it can often feel like you are all on your own with little help and guidance. There are the published Google guidelines and of course the great amounts of SEO blogs where writers can share their knowledge and opinions, but other than that companies and website […]

Google Images Maps and News : The Gray Area in Analytics

Monday, January 24th, 2011

With universal search, and new elements being continually added to Google, many business understand the importance of ranking not only in web search, but also the advantages of ranking in Google for images, news and maps in addition. Not only can being listed highly in these areas be beneficial for when they are included on […]

Facts, Quotes and Notes from PubCon 2010

Tuesday, November 16th, 2010

Last week, three members of the Vertical Measures team attended PubCon, a yearly event where all the latest news on SEO, Social Media and Online Marketing is shared and discussed. Below are some of the more interesting or controversial things that were said by speakers across the various events, and while we may not agree […]

Goals, Virtual Pageviews and Event Tracking in Google Analytics

Tuesday, October 26th, 2010

In this series of blog posts I have talked a lot about the importance of setting up goals, and goal values, in Google Analytics so that you can get an accurate idea of which traffic sources, keywords and website pages are doing the most for your bottom line. Setting up goals in Analytics is a […]

Motion Charts: A Hidden Gem in Google Analytics

Monday, September 13th, 2010

In my previous blog posts on Google Analytics, I have tried to show some of the simple ways that business owners can use the information available to see what is most relevant to them. How they can calculate their ROI on internet marketing, use site search to better understand their customers ,and evaluate the performance […]