Author Archive

Why Facebook “Like” Won’t Change the World

Thursday, May 13th, 2010

Social media have claimed the mindspace of a generation. This is impressive, but it has not proven easy to monetize, and the model may be nearing saturation. Many therefore believe that the name players are out for bigger game, grabbing chunks of search, personalization, and e-commerce generally. Exhibit A in this case is Facebook Like.  The concept is […]

10 Deadly Internet Marketing Mistakes Small Business Owners Must Avoid

Monday, May 3rd, 2010

If you run a small business, the odds are already against you. You can’t afford to make any mistakes that will further jeopardize your potential for success. Here are 10 internet marketing mistakes you need to avoid like the plague.  1.    Not having a self-hosted blog. No one is going to take you seriously if […]

7 Ways to Use Keywords for Link Building Campaign Design

Tuesday, April 27th, 2010

Keywords are a gateway to understanding how a market thinks, acts and buys. They’re also the common language for most SEO and PPC teams, and a clear way of connecting revenues with their work in the eyes of upper management. This all makes keywords a natural place to begin discussing – and designing – a […]

Three Ways Keyword Grouping Improves Your Copywriting

Thursday, April 8th, 2010

Keyword grouping—organizing your keyword research into small groups of tightly related terms—benefits your search marketing efforts at pretty much every level. Some of those benefits are more obvious than others; for example, keyword groups are essential for cost-effective pay-per-click (PPC) marketing, since close-knit ad groups earn higher Quality Scores. It’s less obvious, but keyword grouping […]