Author Archive

The Technology Behind Google Panda

Wednesday, August 3rd, 2011

Google’s recent Panda update has caught the ire of many because it has effectively removed both high-quality and low-quality, but mostly low-quality, websites from Google’s search engine results pages (SERPs). While Panda’s effects are noteworthy, it is the advances in technology associated with Panda that make it the most awe-inspiring update heretofore and likely give […]

How-To: Questions on Quora

Wednesday, July 27th, 2011

A really brilliant resource on the internet for keeping up to date with what’s going on in your particular industry and for making new connections with others in your field is Quora. It’s like a grown-up version of Yahoo Answers with loads of added functionality. It’s a question and answer website like no other, where […]

How Guest Blogging Can Send Your Brand and Reputation Straight to Hell

Wednesday, June 22nd, 2011

I wrote my first guest blog post in December 2008 for Ann Smarty’s SEO blog. My post was titled “The 7 Reasons Every Blogger Should Be Guest Posting.” Although it’s been two-and-a-half years, I still believe in what I wrote. In fact, I could have easily titled the post “Why Every Marketer Should be Blogging […]

Measure Your SEO Results with These Alternative Options

Wednesday, May 4th, 2011

Plenty of webmasters tend to use just their search engine rankings alone to measure their SEO metrics. While this can give you some idea whether your SEO efforts are having the desired effect, this shouldn’t be the only metric you use to monitor effectiveness. Here are some alternative metrics that can offer you far greater […]

An Introduction to Facebook Ads

Wednesday, December 22nd, 2010

Whether you admit it or not, social marketing is the wave of the future. People flock to Facebook and Twitter every day to waste countless hours checking their friend’s statuses and playing social games. This is where the people are, and if you are not marketing to them then you are missing out. Facebook ads […]