Author Archive

Why Online Customer Reviews Will be More Important in 2014

Wednesday, January 8th, 2014

  This is a guest post by Amanda DiSilvestro. She gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility.com, one of the leading SEO companies in the United States. Online reviews have always been a part of Google and good business management, but […]

11 Questions to Ask Before You Blog

Thursday, November 7th, 2013

This is a guest post by content marketing expert and author, Joe Pulizzi, who has just released his third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. One of the most frequent questions I receive while traveling is about blogging. The questions revolve […]

Putting the MEDIA Back In Social Media

Wednesday, October 23rd, 2013

This is a guest post by Charles E. Gaudet II, Founder of PredictableProfits.com Now that social media is such a “hot” topic (and has been for a while) it seems like businesses are scrambling to setup their pages and profiles, vying for fans and followers like it’s going out of style. Plenty of these network […]

3 Ways You Can Use Visuals to Impact Social Media Customer Engagement

Tuesday, February 26th, 2013

This is a special guest post by Erica Bell, a small business writer who focuses on topics such as customer service and social media trends. She is a web content writer for Business.com.  Designers and marketers are becoming more closely aligned as social media moves toward more visually driven platforms. Pinterest, Vine and Instagram are just some […]

Writing Site Content that Shows Benefit

Thursday, November 10th, 2011

For many entrepreneurs and business owners who want to showcase their product or company on the web, writing text for their website can be problematic. Often, the difficulty stems from the business owner’s lack of understanding about how to articulate benefit for the end-user. That is, while the owner may understand completely why the product […]