For a few years now, there’s been so much talk about “the death of the copywriter.” Granted, the death of copywriting, or the death of just about anything, makes for alluring headlines. Us humans appear to be magnetically attracted to obituaries. (more…)

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Google’s recent Panda update has caught the ire of many because it has effectively removed both high-quality and low-quality, but mostly low-quality, websites from Google’s search engine results pages (SERPs). While Panda’s effects are noteworthy, it is the advances in technology associated with Panda that make it the most awe-inspiring update heretofore and likely give some clues about Google’s focus and future course of action. (more…)

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A really brilliant resource on the internet for keeping up to date with what’s going on in your particular industry and for making new connections with others in your field is Quora. It’s like a grown-up version of Yahoo Answers with loads of added functionality. It’s a question and answer website like no other, where you can pose a question and expect to have it answered by global experts in that field. (more…)

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I wrote my first guest blog post in December 2008 for Ann Smarty’s SEO blog. My post was titled “The 7 Reasons Every Blogger Should Be Guest Posting.” Although it’s been two-and-a-half years, I still believe in what I wrote. In fact, I could have easily titled the post “Why Every Marketer Should be Blogging and Guest Posting.” (more…)

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Plenty of webmasters tend to use just their search engine rankings alone to measure their SEO metrics. While this can give you some idea whether your SEO efforts are having the desired effect, this shouldn’t be the only metric you use to monitor effectiveness.

Here are some alternative metrics that can offer you far greater insight into your SEO results and that we at 123neonsigns found very useful to measure.
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