Author Archive

Development of a Successful Content Marketing Project [INFOGRAPHIC]

Thursday, March 20th, 2014

In order to have a strong, successful business and online brand, process is key. As a relatively new medium, content marketing can be a tricky process to pin down. Take a gander at the graphic below to see how we at Vertical Measures like to look at bringing a content marketing project to completion (hint: […]

What Makes A Bad Business Presentation [VIDEO]

Tuesday, February 25th, 2014

Knowing how to give a good presentation seems obvious, right? We all have the intentions to create and give great presentations, and sometimes we do just that. Other times a variety of factors can stop us from presenting the information the way we had hoped. The video below illustrates those little details that we sometimes […]

Are You Ready To Send Your Company Holiday Card? [Infographic]

Thursday, December 19th, 2013

Christmas and the New Year are just around the corner. So, as you are finishing up your work before the holiday season, there is one thing that you should not neglect before vacation. Your company holiday card. To help keep you in check, follow the graphic below for some obvious (and maybe not-so-obvious!) tips on […]

The Uglier The Better: Holiday Sweaters and Blogging [GRAPHIC]

Thursday, December 12th, 2013

The team here at Vertical Measures loves a good ugly holiday sweater party. So, we thought, how can we tie in our love for ugly sweaters with our industry? Our inspiration didn’t fail us, we discovered that ugly sweaters were the perfect model for creating a great blog. Check out the graphic below to learn […]

Content That Gives [VIDEO]

Thursday, December 5th, 2013

We are always competing with ourselves here at Vertical Measures to keep producing quality content that is not only useful, but authoritative, insightful, and engaging. So, we decided to take a look back at some of our more popular pieces of original content this year and ask ourselves what exactly made them successful. A video, […]