Author Archive

Crowd Funding: An Analysis of Various Platforms [INFOGRAPHIC]

Wednesday, May 22nd, 2013

Crowd funding seems to be the latest trend nowadays. Projects like “The Veronica Mars Movie Project” received half of its funding in 4 hours on Kickstarter and musicians have shaken up the industry by relying on fans to finance their next albums. Crowd funding could be the newest way anyone can invest in projects or [...]

What’s in a Name? The Importance of Online Brand Reputation & Customer Relations [VIDEO]

Wednesday, May 1st, 2013

Watch this video to learn more about the importance of customer service via social media and how to uphold a good reputation for your brand. Learn how to respond to unhappy followers and customers all the while being cautious about what and how you share online. Erin Pritchard As a Graphic Designer, Erin designs flyers, [...]

First Impressions: How Are People Interacting & Reacting to Your Brand’s Website? [INFOGRAPHIC]

Thursday, March 21st, 2013

The functionality and design of a company’s website is a crucial element in its success. You may have done all the work to optimize your content and be more easily found on search engines with keyword research, consistent blogging, etc., and that’s great. But, you must also consider the first impression your visitors receive when [...]

Taking Shape with Content Marketing [INFOGRAPHIC]

Thursday, February 28th, 2013

Creating custom content has been a growing focus for businesses in the past two years, and has become a vital aspect in implementing successful online marketing strategies. Businesses are starting to take more notice of custom content creation as they are seeing sales results that directly correlate to their content efforts. Don’t believe me? Check [...]

Content Strategy: The Best Ways to Optimize Your Content [VIDEO]

Wednesday, February 20th, 2013

There are many methods you can use to engage your audience through the creation of different types of content: free guides, blog posts, videos, infographics, etc. Even though the content development and distribution opportunities can stretch as far as you can brainstorm, if you don’t optimize your content correctly, all of your efforts may end up falling flat. [...]