Author Archive

Flow Visualization: Visitor and Conversion Reports in Google Analytics

Tuesday, November 22nd, 2011

Beginning with version 5 earlier this year, Google has been rolling out some major changes to Analytics. Features like multiple dashboards, event goal tracking, in-page analytics and more have made data analysis more robust and easier to track. One of the newest features in the process of being rolled out is Flow Visualization. This new […]

HTML5 and SEO: New Strategies for Optimizing Code

Monday, October 17th, 2011

The evolution of HTML has been a long transition away from how things look and toward what things mean. Gone are the days when web pages were cobbled together in HTML tables to compensate for limited layout controls. (Or, rather, those days should be gone. You know who you are.) Improvements in the language and […]

Effective Landing Pages: Get Out of Your Own Way and Convert

Monday, September 26th, 2011

If you build it (and optimize it), they will come. But what good is that if they turn around and leave? It’s not enough to have a well-optimized page, you need to have a page that is compelling and converts. We’ve all clicked through to websites that rank well, but once you get there you […]

Content Authorship: Markup, AuthorRank and Becoming a Content Expert

Monday, August 15th, 2011

In early June, Google announced support of authorship markup for web content. The goal was to create a method for tying content to its creator, regardless of where that content resided. In doing so, they created a standard that gives context and credibility to both authors and their content. So now that you have the […]

The 5 Best SEO Tips You Keep Ignoring

Monday, July 18th, 2011

Imagine you are stranded on a desert island. Desperate to be found, you decide to spell out a help message with rocks on the beach for passing planes to see. Should you write”S.O.S.”? Or “Please Help, Stranded”? Or maybe “Top 11 Mistakes of Lost Fan Reenactors”? You spend hours spelling out a clear, effective message […]