Author Archive

How Do You Measure Social Media Success With Google Analytics? [VIDEO]

Wednesday, August 8th, 2012

David Gould answers: “How Do You Measure Social Media Success With Google Analytics??” David Gould David is the Creative Services Director at Vertical Measures. He oversees written, visual and video content production, as well as social media and promotion. David works with clients to develop compelling content that pulls together business goals with customer needs. […]

What “Draw Something” Teaches Us About Website Optimization

Tuesday, April 3rd, 2012

Draw Something, the mobile game that is 75% Pictionary and 25% Wheel of Fortune, has been a phenomenon since its release on February 6. It’s enjoyed over 35 million downloads to date, and developer OMGPOP was purchased for $180 million by Zynga, of Farmville and Words with Friends fame. So what’s made the app so […]

Video Optimization for SEO with Schema.org

Tuesday, February 28th, 2012

As I’ve written about previously, last year Google, Bing and Yahoo! announced joint support for the schema.org semantic markup standard. The standard provides a way to mark up content with microdata so what each element means is clearly and explicitly stated in the code. The benefit is that an increasing variety of content types – […]

Google Above-the-Fold Ad Penalty and How To Avoid It

Thursday, January 26th, 2012

Google announced an update to their algorithm which penalizes excessive “above-the-fold” advertising on websites. The change is intended to downgrade web pages where the content the user is after is given very low or small placement relative to ad content. David Gould David is the Creative Services Director at Vertical Measures. He oversees written, visual […]

Increasing Conversion Rates for Newsletter Signups

Thursday, December 22nd, 2011

Whether you’re reaching out to clients, dedicated fans, or just the casually interested, email newsletters are an amazingly effective tool for marketing your business online. Among the benefits: Nurturing leads to stay under potential customers’ noses until they’re ready to buy Educating clients on your products and services Establishing your company’s credibility and industry expertise […]