Author Archive

Rethinking Relevance in Content Marketing

Tuesday, May 7th, 2013

In content marketing we frequently hear the refrain of “relevant content.” Provide valuable, relevant content and drive your audience toward business goals. But relevant how? And to whom? What do we mean when we talk about content relevance, and how do we ensure we’re doing it well? David Gould David is the Creative Services Director […]

Content Marketing for Small Business

Wednesday, March 13th, 2013

In their 2013 content marketing benchmark survey, the Content Marketing Institute and Marketing Profs compiled the top priorities, goals and hurdles identified by marketers in their efforts. Content marketing now represents 33% of their marketing budgets, and over half of respondents said they were handling their content production exclusively in-house. The results reflect the rise […]

Content Is President: Converting with Content for Any Audience

Tuesday, January 8th, 2013

As the tired phrase goes, “Content is king.” At its best, the phrase conveys the importance of fresh, valuable content to a website’s marketing efforts. Lead with great content, and a whole host of benefits will trickle down. At its worst though, “Content is king” conveys an unsavory implication: a self-entitled monarch who is beholden […]

3 Common Content Marketing Mistakes (and How to Fix Them) [VIDEO]

Monday, November 26th, 2012

Is your content turning off your viewers? How is content helping your business? Are you following your process through to the end? Whether it’s blog posts, videos, infographics, or online guides, David Gould of Vertical Measures discusses 3 common content marketing mistakes, and what you can do to fix them. David Gould David is the […]

Google+ Authorship Plus Engagement Creates Search Bonus

Friday, September 28th, 2012

Google has quietly rolled out a new bonus for verified Google+ authors whose content engages readers. A new article by AJ Kohn describes what he calls the “authorship bounce”: if you click through a search engine result from an author verified with Google+ and remain on the page for a certain amount of time, if […]