Author Archive

Help Before You Sell: Why Prioritizing Customer Needs Makes Good Business Sense

Wednesday, February 26th, 2014

It can be a drag finding what you want online. Whether you’re looking to buy a TV, hire an ad agency, or get a graduate degree, you want to make an informed decision, and companies don’t make it easy. What are the costs? How do different brands compare? What features are available and which are […]

Beyond the Blog: Offsite Content Marketing Channels That Perform

Tuesday, December 3rd, 2013

You’ve crafted a robust blog post, developed an engaging presentation, or compiled insightful observations on the latest news and industry trends. Armed with your valuable content, you head to your blog and publish and wait for the magic to happen. And it may. But week over week, month over month, you will reach the limits […]

Top 7 Reasons Why Your Content Pages Load Slowly

Wednesday, September 25th, 2013

Search engine rankings are influenced by a number of elements, from optimized headers and images to content quality and back links. But one factor that is often overlooked by website owners is page load speed. Since 2010, Google has been using the speed at which your content pages load as a rankings factor. Page load […]

How to Measure Content Marketing ROI

Tuesday, August 13th, 2013

In content marketing you’ll often hear that one should “think like a publisher.” It’s sound advice for developing great content: develop a strategy, plan an editorial calendar, manage resources, create a compelling story. But your business is not the publishing business, and simply producing content is not your goal, it’s a means to an end. […]

Content Repurposing: How to Lower Marketing Costs and Expand Audience Reach

Tuesday, June 18th, 2013

There can be a lot of thought, research and development that goes into a piece of content. In putting together a robust content marketing campaign, why not make the most of that investment? Getting the most mileage out of your content can be achieved with repurposing. Repurposing involves taking a work and adapting it to […]