Call Us 888.476.1881
Google announced an update to their algorithm which penalizes excessive “above-the-fold” advertising on websites. The change is intended to downgrade web pages where the content the user is after is given very low or small placement relative to ad content. (more…)
Whether you’re reaching out to clients, dedicated fans, or just the casually interested, email newsletters are an amazingly effective tool for marketing your business online. Among the benefits:
Okay, the last one is a joke, but the utility of email marketing is clear. But what good are those benefits if no one is signing up? Here are some tips to help improve your newsletter signup conversion rate. (more…)
Beginning with version 5 earlier this year, Google has been rolling out some major changes to Analytics. Features like multiple dashboards, event goal tracking, in-page analytics and more have made data analysis more robust and easier to track.
One of the newest features in the process of being rolled out is Flow Visualization. This new flowchart view provides a cleaner and much more intuitive way of depicting how visitors are moving through your site. Currently there are two Flow views: Visitors Flow and Goal Flow. Let’s take a look at how they’re used. (more…)
The evolution of HTML has been a long transition away from how things look and toward what things mean. Gone are the days when web pages were cobbled together in HTML tables to compensate for limited layout controls. (Or, rather, those days should be gone. You know who you are.) Improvements in the language and the rise of CSS allowed web programmers to build pages that looked great for users and made better sense to search engines.
But even with the progress in semantic markup – coding to describe what content conveys, not what it looks like – there has still been the necessary evil of <div> and <span> tags. These semantically meaningless elements continued to be used as a fallback for structure and design when semantic tags fell short. While it was closer to the ideal than tables, it still was programming crutch to fill a shortcoming in the HTML language, and another bit of meaningless code for search engines to work through to get to the stuff with purpose. (more…)
If you build it (and optimize it), they will come. But what good is that if they turn around and leave? It’s not enough to have a well-optimized page, you need to have a page that is compelling and converts. We’ve all clicked through to websites that rank well, but once you get there you have an instant, visceral reaction that you want to leave. Ugly. Dated. Unprofessional. Untrustworthy. Confusing. If you aren’t paying enough attention to how well your website manages the visitors you get, you are turning away business that is on your doorstep. Search engines are not clients, are not customers. So how can you effectively influence the people who are once they’ve found you? Here are some tips to help ensure that your website’s landing pages are effective, not just existent. (more…)
