Your company’s audience wants savory content. They want something they can bite into that is of substance, and more importantly, something that will leave a lasting impression and be useful to them. Content marketing is no longer the side dish we’re incapable of consuming after stuffing ourselves with the main platter. Now, content is the main entrée, easily capable of...Read more
Some people have concerns with their online privacy due to cookies. These little bits of morsel data stored on your computer from a website can enhance your online experiences when you (re)visit a website. Unfortunately, a few bad instances–including a few so-called ‘super cookies’–are giving web browser cookies a bad rap altogether. What it really comes down to in...Read more
There is no denying it: mobile advertising is on the rise. Has your company taken notice or are you in the dark? In recent years, there has been a slow diminish in the spend made on desktop advertising dollars as organizations look towards the results mobile devices can drive. As an efficient source of information, mobile phones and tablets...Read more
Have we built up an over-reliance on e-mail and instant messaging for communication at work? Though these types of tools are very useful and will always have a place in a work environment, there is a need for face-to-face interaction in the progression of corporations, all the more true within content marketing organizations or departments working to move forward...Read more
The growing concern of audience attention spans has led to the emergence of snackable content; bite-sized information viewers can easily and quickly retain. With this in mind as content marketers, we must ask ourselves if we are pushing our luck with the length of our content, especially when it comes to video. Video is a great opportunity to visually...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015