Author Archive

Cookies: A Guide To Understanding Data-Driven Morsels [Infographic]

Wednesday, April 16th, 2014

Some people have concerns with their online privacy due to cookies. These little bits of morsel data stored on your computer from a website can enhance your online experiences when you (re)visit a website. Unfortunately, a few bad instances–including a few so-called ‘super cookies’–are giving web browser cookies a bad rap altogether. What it really […]

The Growth of Mobile Ads [GIFOGRAPHIC]

Wednesday, April 9th, 2014

There is no denying it: mobile advertising is on the rise. Has your company taken notice or are you in the dark? In recent years, there has been a slow diminish in the spend made on desktop advertising dollars as organizations look towards the results mobile devices can drive. As an efficient source of information, […]

The Benefits of Offline Communication In The Workplace

Wednesday, March 26th, 2014

Have we built up an over-reliance on e-mail and instant messaging for communication at work? Though these types of tools are very useful and will always have a place in a work environment, there is a need for face-to-face interaction in the progression of corporations, all the more true within content marketing organizations or departments […]

How Long Should Your YouTube Videos Be?

Wednesday, February 19th, 2014

The growing concern of audience attention spans has led to the emergence of snackable content; bite-sized information viewers can easily and quickly retain. With this in mind as content marketers, we must ask ourselves if we are pushing our luck with the length of our content, especially when it comes to video. Video is a […]

The Olympics’ New Social Media Tool

Wednesday, February 5th, 2014

In 2012, social media took control of how we experienced the summer Olympic Games. In 2014, Russia intends to do the same thing but with their own social media channel: Vkontakte. The International Olympic Committee (IOC) is relying on Vkontakte to help promote the games in Russia, bringing a new social news experience to fans. […]