Author Archive

Privacy vs. Targeting in Search

Wednesday, August 29th, 2012

  Your potential customers should know by now that you’re keeping tabs on them. After all, it’s no secret that if you’re on a computer or other device with smart technology, your activity is being tracked. That said, most people may not be aware of exactly what details are being tracked. As the line between […]

Copyright Infringement Can Now Affect Your Ranking on Google

Wednesday, August 22nd, 2012

It is common knowledge that you should do your research before positing material to your site that may be copyrighted. When you post information that could potentially infringe on copyrights, or allow other users to do so, you risk being reprimanded or even facing legal consequences. Now Google is giving you even more reasons to […]

Is Facebook Smart for Advertisers?

Tuesday, August 14th, 2012

If you’ve been keeping up with the news at all, you’d know that Facebook’s had it rough as of late. Just last week their shares dropped to an all time low of less than $20 each, only adding to the stress they have experienced since going public. To make matters worse, three top execs, Ethan […]

How To Use Facebook Power Editor

Tuesday, August 7th, 2012

If you prefer to unleash your PPC campaigns within the Facebook realm, you’re probably already familiar with the features that Facebook’s Power Editor tool provides. If you haven’t tried your luck on the social media giant’s site then now is a great time to do so. The tool was introduced last year and has saved […]

Search Ads on Facebook?

Tuesday, July 31st, 2012

  Facebook has always been one to open doors for businesses looking to gain general awareness. This time Facebook is making it easier than ever for companies to drive traffic to their fan pages and special offers within the social networking platform. Last week, Facebook began early testing of their new sponsored ads which users […]