We spend a lot of time with clients on Step #2 of our 8 Step Process for content marketing called Ideation. We also feel it’s one of the most important stages to be done correctly. With almost every other step, you can miss the specifics by a little and you won’t have a big impact on your content marketing...Read more
It doesn’t matter how cool you think your products are, or what you believe people should read about… if your audience isn’t actively searching for that type of content, you’re already losing the content marketing game.
Most of the time, success in content marketing has nothing to do with your writing skills, or how many longtail keyword phrases you can...
My father (Arnie Kuenn) and a group of my friends once decided that Friday the 13th, 2013 would be the perfect day to go skydiving – just a few weeks before my wedding, no less. Needless to say, our family, my future wife and in-laws were thrilled – we proceeded to jump out of an absolute clunker of a...Read more
Even if you create the absolute best content out there, how do you reach the people that want it? Publishing articles or content on your blog is only part of the process – brands must also effectively promote it and attract your target audience to a product or service. Some might join content promotion and distribution together, but they...Read more
Content Marketing World has quickly made a name for itself as a Mecca for all things content, orange, and Cleveland. Vertical Measures was proud to be a sponsor of the event, and found an impressive concoction of motivated marketers and intrigued businesses.Read more