Author Archive

Content Marketing World Recap

Wednesday, September 18th, 2013

Content Marketing World has quickly made a name for itself as a Mecca for all things content, orange, and Cleveland. Vertical Measures was proud to be a sponsor of the event, and found an impressive concoction of motivated marketers and intrigued businesses. Brad Kuenn Brad provides support to Vertical Measures in the areas of editing, […]

Content Forecast: On-Page Factors for Better Rankings

Tuesday, September 10th, 2013

We are often asked what type of content works well with search engines; how can a company’s on-site content improve their overall rankings? In preparation for Arnie Kuenn’s upcoming Google Hangout with Marcus Tober and John Doherty, we have compiled a recap from the “On-Page Content” section of SearchMetric’s 2013 Report. Brad Kuenn Brad provides […]

The Anatomy of a Solid Content Marketing Strategy

Tuesday, August 28th, 2012

Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it deserves in businesses committed to creating quality content. In the past couple of years, content marketing has become a commanding way for companies to build long-term relationships with customers while generating more traffic and leads […]

Excellent Examples of Content Curation

Tuesday, June 19th, 2012

In today’s ever changing world of SEO, one thing has remained the same; quality and relevant content is crucial for your websites overall success. With the recent Panda and Penguin Updates, the need for solid content has only grown more important. However, creating original content isn’t always needed; sometimes finding existing content and using it […]

How Does the Google Search Engine Actually Work?

Tuesday, May 1st, 2012

When we give presentations to different business groups we are often asked how Google works, and of course how you can optimize for it.  This video came out about a week ago and many websites have already shared it, as it is one of the first times we have heard such an explanation from Google […]