Author Archive

The Anatomy of a Solid Content Marketing Strategy

Tuesday, August 28th, 2012

Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it deserves in businesses committed to creating quality content. In the past couple of years, content marketing has become a commanding way for companies to build long-term relationships with customers while generating more traffic and leads [...]

Excellent Examples of Content Curation

Tuesday, June 19th, 2012

In today’s ever changing world of SEO, one thing has remained the same; quality and relevant content is crucial for your websites overall success. With the recent Panda and Penguin Updates, the need for solid content has only grown more important. However, creating original content isn’t always needed; sometimes finding existing content and using it [...]

How Does the Google Search Engine Actually Work?

Tuesday, May 1st, 2012

When we give presentations to different business groups we are often asked how Google works, and of course how you can optimize for it.  This video came out about a week ago and many websites have already shared it, as it is one of the first times we have heard such an explanation from Google [...]

Adapt Your Link Building Strategy…Or Get Left Behind

Thursday, April 5th, 2012

As many SEOs know by now, Google’s algorithm is steadily becoming more and more complex; and in the wake of some massive updates and the penalization of a number of blog networks, numerous companies are finally taking Google’s powerful warnings seriously. The future is looking bleak for webmasters that continue to use spam-filled blog networks [...]

Crucial Steps for Building Website Authority

Thursday, February 2nd, 2012

As most SEOs know by now, a strong authoritative website does not need to be owned and operated by a large multimillion dollar corporation with an endless budget. With the strength in social networking, a website with very strong authority might only need to have the trust with the people in a certain niche. Now [...]