Author Archive

This is a special guest post from Barry Feldman, freelance copywriter and content marketing consultant. Vertical Measures is pleased to showcase Barry’s words here on how to develop content that is UNboring. “Our content isn’t producing the results we want.” As a content marketing consultant, I hear this one often. As a content consumer, I [...]

This is a special guest post from Barry Feldman, freelance copywriter and content marketing consultant. Vertical Measures is pleased to showcase Barry’s words here on how to generate useful content. A client asked me, “How do you continue to keep generating useful content?” It wasn’t his way of telling me my content rocks. He genuinely [...]

For a few years now, there’s been so much talk about “the death of the copywriter.” Granted, the death of copywriting, or the death of just about anything, makes for alluring headlines. Us humans appear to be magnetically attracted to obituaries. Barry Feldman Barry Feldman is a freelance copywriter, creative director, and content marketing creator [...]