Author Archive

It’s Time to Rethink Title Tag Strategy (Again)

Tuesday, April 1st, 2014

Google recently changed the way search results are displayed and more big changes are imminent. The long-standing guidelines with respect to title length and strategy now have to be reevaluated (again). We actually shouldn’t complain. Title tags have very rarely required dramatic shift in strategy. However, this update is essentially cutting down the visible character […]

What is the Best SEO Site Audit/Crawling Software?

Tuesday, November 26th, 2013

Today we’re going to tackle a subjective topic: What is the best site audit/crawling software? Before we jump into the answer, it’s safe to assume your goal is to conduct extremely thorough SEO site audits, leaving no stone unturned on your client’s site. Also, it’s assumed that you intend to provide quantitative data to backup […]

What Is Unintentional Duplicate Content?

Wednesday, August 7th, 2013

Many of us understand what duplicate content is, but may have missed the fact that 95% of all duplicate content is unintentional, and possibly not even identified by webmasters. Unintentional duplicate content can cause many problems, and can cannibalize your targeted keywords. None of us want this, so watch on to hear more about how […]

Penguin 2.0 Resources, Tips & Insights

Tuesday, May 28th, 2013

Alright, you’ve already heard about the recent Penguin 2.0 update but what are you going to do about it? Do you have any reasons to be worried? Do you have a game plan in place? Are you concerned how Matt Cutts looks strikingly similar to Darth Vader in his recent Penguin update video? (Scroll down […]