Jay Baer’s Youtililty: The New (and Useful) Paradigm for Marketing
In his new book “Youtility: Why Smart Marketing Is All About Help Not Hype,” Jay Baer succinctly and clearly outlines not only a strong framework for content marketing, but a total shift in the paradigm of how we think of marketing in the first place. With so much information accessible to us at any moment, the marketing and messaging...
Read moreHow To Generate Content Ideas For Your Business [VIDEO]
One of the most frequent concerns we hear about is the (seemingly) daunting task it will be to generate tons of content ideas in order to sustain a content marketing strategy. It may, at first glance, seem like a improbable feat, but I assure you, there are tips of the trade that will ease up your content brainstorming phase....
Read moreYoutility author Jay Baer on Why Smart Marketing is all About Help Not Hype [VIDEO]
Jay Baer is one of the top online marketers, speakers, and authors out there and I recently had a chance to sit down and talk with him about his new book “Youtility: Why Smart Marketing Is All About Help Not Hype.” In his book, Jay outlines the importance of a strong strategy behind content creation, and just as importantly,...
Read moreThis Is Not Content Marketing [VIDEO]
Content marketing is the hot topic nowadays, and everyone seems to be jumping on the bandwagon. We can’t argue that this is a bad thing, since we know firsthand the power of content marketing to gain new clients and customers in addition to giving your brand authority and relevance. But, we also must share the warning that there are...
Read moreContent Curation for Your Website [VIDEO]
Content curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence. I sat down to chat with Pawan Deshpande of Curata and Bill Flitter of Dlvr.it to talk about curation’s benefits for businesses and the...
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