Author Archive

We Cracked the Content Code – Whiteboard Friday

Monday, April 1st, 2013

Over the past several months, our team here at Vertical Measures has partnered with SEOMoz to perform some extensive research using their vast data resources to determine exactly what content performs best with the search engines. We had no idea what to expect, or if we would discover any conclusive correlations, but we think you […]

What Makes a Great Infographic? [VIDEO]

Tuesday, March 12th, 2013

We love great infographics here at Vertical Measures. We regularly create interesting infographics and datagraphics as part of our own content marketing strategy, in addition to producing them for our clients. However, in our industry, we’ve noticed that the distinction of a ‘great’ infographic isn’t always achieved. Sometimes we come across one that misses the […]

Creating Content from Fans and Followers [VIDEO]

Wednesday, February 13th, 2013

There are so many ways to generate content ideas through brainstorming, mind maps, and other tried and true tactics. But, have you ever thought of having content created for you? User generated content from your fans and followers can be a unique and creative way to come up with individual content ideas or even create […]

Best Practices for Implementing Google Author Rank [VIDEO]

Wednesday, January 23rd, 2013

It seems to be a month full of explorations of Google Authorship and Author Rank here at Vertical Measures. We had a great post by Kaila Strong last week interviewing top industry professionals on author rank’s impact in 2013, and Part 2 is still to come with more thoughts and predictions. Also, David Gould’s upcoming […]

Every Child Deserves a Christmas Morning Explodes!

Friday, December 7th, 2012

December 1st was a beautiful Saturday here in the Valley of the Sun. As usual, I headed out to the Phoenix Mountain Preserve for a hike. I started thinking about the people in New York and New Jersey who were affected by hurricane Sandy. Having never been through anything like it, I cannot begin to […]