Many webmasters have felt the wrath of the Penguin 2.0 algorithm updates from Google. They’ve seen rankings drop, and links that once performed well for them thrown into the ineffective pile. We gathered 4 top SEO industry experts–Bill Hartzer, Doc Sheldon, Jim Boykin, and Jody Resnick–to discuss the recovery process they’ve followed for clients and the successes and pitfalls...Read more
In his new book “Youtility: Why Smart Marketing Is All About Help Not Hype,” Jay Baer succinctly and clearly outlines not only a strong framework for content marketing, but a total shift in the paradigm of how we think of marketing in the first place. With so much information accessible to us at any moment, the marketing and messaging...Read more
One of the most frequent concerns we hear about is the (seemingly) daunting task it will be to generate tons of content ideas in order to sustain a content marketing strategy. It may, at first glance, seem like a improbable feat, but I assure you, there are tips of the trade that will ease up your content brainstorming phase....Read more
Jay Baer is one of the top online marketers, speakers, and authors out there and I recently had a chance to sit down and talk with him about his new book “Youtility: Why Smart Marketing Is All About Help Not Hype.” In his book, Jay outlines the importance of a strong strategy behind content creation, and just as importantly,...Read more
Content marketing is the hot topic nowadays, and everyone seems to be jumping on the bandwagon. We can’t argue that this is a bad thing, since we know firsthand the power of content marketing to gain new clients and customers in addition to giving your brand authority and relevance. But, we also must share the warning that there are...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015