Author Archive

This Is Not Content Marketing [VIDEO]

Wednesday, June 19th, 2013

Content marketing is the hot topic nowadays, and everyone seems to be jumping on the bandwagon. We can’t argue that this is a bad thing, since we know firsthand the power of content marketing to gain new clients and customers in addition to giving your brand authority and relevance. But, we also must share the […]

Content Curation for Your Website [VIDEO]

Wednesday, May 8th, 2013

Content curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence. I sat down to chat with Pawan Deshpande of Curata and Bill Flitter of Dlvr.it to talk about curation’s benefits […]

Full Credit For Your Ticket and Airfare to BlueGlassX LA

Monday, May 6th, 2013

If you are reading this, it is highly likely you know about the shutdown of BlueGlass Interactive and the cancellation of their May event – BlueGlassX in Los Angeles. We really liked what Will Critchlow and the folks at Distilled are doing by offering BlueGlassX ticket holders the opportunity to exchange your ticket in order to […]

How to Get Started with Content Marketing [VIDEO]

Wednesday, April 10th, 2013

We often delve into more advanced topics when it comes to content marketing– like strategy, development, distribution, etc. But sometimes it’s just as important to get back to the basics to truly understand where you can one day end up. So today we pose the question: How do you get started with content marketing? What is […]

How Long Does It Take for Content Marketing to Work?

Monday, April 8th, 2013

There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn uses different studies to talk about the expectations behind content marketing and how to get ROI from your content. Arnie Kuenn Arnie Kuenn is the CEO of Vertical Measures and author of […]