
Search Engine Optimization (SEO) is the process for making web content search-engine-friendly. SEO facilitates the search engine bot crawling your pages and makes the nature of your content clear to the search engine algorithm so that it’s recognized as highly relevant and will likely appear high in the search results.
Search engines reward content in the search results for being clear and user-friendly, so optimization is about making content exactly that. Certainly, you should ensure that your webmaster understands SEO, but your web content creators need to understand optimization, too. This means they should understand some of the technical stuff — so that every content creation effort includes optimization (rather than leaving it as an afterthought). (more…)