Author Archive

The Content Formula for Ranking in Search [VIDEO]

Wednesday, September 11th, 2013

Creating content that search engines love would be so easy if we had an exact formula to follow: x number of links, a certain length of the post, x number of images, and on and on. But the science of creating content that ranks well in search engines just isn’t that well laid out for […]

Google’s Disavow Process and Penguin 2.0 Recovery

Wednesday, August 14th, 2013

Many webmasters have felt the wrath of the Penguin 2.0 algorithm updates from Google. They’ve seen rankings drop, and links that once performed well for them thrown into the ineffective pile. We gathered 4 top SEO industry experts–Bill Hartzer, Doc Sheldon, Jim Boykin, and Jody Resnick–to discuss the recovery process they’ve followed for clients and […]

Jay Baer’s Youtililty: The New (and Useful) Paradigm for Marketing

Monday, August 12th, 2013

In his new book “Youtility: Why Smart Marketing Is All About Help Not Hype,” Jay Baer succinctly and clearly outlines not only a strong framework for content marketing, but a total shift in the paradigm of how we think of marketing in the first place. With so much information accessible to us at any moment, […]

How To Generate Content Ideas For Your Business [VIDEO]

Wednesday, July 31st, 2013

One of the most frequent concerns we hear about is the (seemingly) daunting task it will be to generate tons of content ideas in order to sustain a content marketing strategy. It may, at first glance, seem like a improbable feat, but I assure you, there are tips of the trade that will ease up […]

Youtility author Jay Baer on Why Smart Marketing is all About Help Not Hype [VIDEO]

Wednesday, July 10th, 2013

Jay Baer is one of the top online marketers, speakers, and authors out there and I recently had a chance to sit down and talk with him about his new book “Youtility: Why Smart Marketing Is All About Help Not Hype.” In his book, Jay outlines the importance of a strong strategy behind content creation, […]