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You can’t measure success until you’ve defined it. Content development is directly linked to the goals in your marketing strategy. But how do you know if you’re meeting those goals? Say your goal is to increase traffic to your site. At what point can you say you’ve achieved that goal? (more…)
It is probably safe to assume that your business objectives depend heavily on search engine rankings and exposure through links from other websites to your own. As readers of this blog know, a major contributor to search engine rankings is the number of quality links to your website. On top of that, links from reputable sites to yours help increase traffic to your site. Needless to say, links to your content provide a major benefit to your efforts. So you have to find a way to get people to link to it. (more…)
At this point you have awesome content on your website. It’s great stuff — you should be proud of it! It’s time to open up channels where you can distribute your ideas and claim even more real estate online. Distribution channels create more opportunities to deliver content to potential customers and to possibly include a link back to your products and services.
The difference between promotion and distribution is that promotion is all about generating a buzz around your content and distribution is a matter of finding a lot of different ways to get your content to appear in the search results. To maximize your ability to distribute your content, diversify or repurpose it so that you can reach a variety of channels. (more…)
Once you’ve created and optimized that great video, blog post, or infographic, you want it to get some attention. It’s time to put the marketing in content marketing, and that’s where the power of social media really kicks in. By leveraging social media interactions, you can circulate your content and put your brand in front of potential customers. If you’re paying attention to where your target audience hangs out online, you can interact with them there. (more…)
Search Engine Optimization (SEO) is the process for making web content search-engine-friendly. SEO facilitates the search engine bot crawling your pages and makes the nature of your content clear to the search engine algorithm so that it’s recognized as highly relevant and will likely appear high in the search results.
Search engines reward content in the search results for being clear and user-friendly, so optimization is about making content exactly that. Certainly, you should ensure that your webmaster understands SEO, but your web content creators need to understand optimization, too. This means they should understand some of the technical stuff — so that every content creation effort includes optimization (rather than leaving it as an afterthought). (more…)
