This past week, I once again had the pleasure of presenting at the Online Marketing Summit, this time in Texas! It was hot, but what I really wasn’t prepared for was the intense humidity. Despite the sweltering heat, I had a great time presenting and travelling across Texas. Along the way, I met a lot of new and interesting people and am eager to share my experiences from the three OMS events. And of course, my artistic staff at Vertical Measures created yet another mural in my office while I was away, depicting what they imagined my adventures were like in Texas. I must admit, it’s pretty accurate.

I travelled from Dallas to Austin and then to Houston to speak about Social Media for SEO and Link Building.  In this presentation, I called attention to the significance of optimizing social media profiles for search, as real-time search includes social media results.  Also, as social media links and social news links can influence your rankings, you need to be conscious of your social media presence.  But the most essential point I tried to make was for website owners to understand that once you manage a website, you are considered a publisher.  As a result, you must publish quality content that will attract and maintain visitors.  With valuable content and happy visitors, links and search ranking will follow.

During my three stops, I met a variety of people from a broad range of professions. I met some great folks in the marketing industry including: Patrick Prestriedge from Imaginuity, a Dallas website and search engine optimization company, Troy Scheer from Trance Marketing Group, an integrated inbound marketing company, and Teresa Russel from Door 24 Marketing , a realtor marketing company.  Also, I met some individuals in the small business industry including: Erin Verbeck from The Joy of Marketing, a small business marketing company, and A.J. Mistretta of Biztools.com, a company that provides small businesses with advice and resources.

Additionally, I met Sarah Eshelman of LifeSize Communications , Jeff Austin of Jeff Austin Creative, a freelance graphic design and print design artist, and Reiner Musier from Allegro Development, an energy trading and risk management software company.  Also, I had the pleasure of meeting Angelica Young of Direct Energy, an electricity and gas company, as well as Jason H. Smith from Spiceworks, a free help desk software company, and David Lineman of Click True, a pay-per-click company specializing in click fraud auditing and block.

Overall, my trip to Texas proved worthwhile. I always enjoy presenting and sharing my expertise and experiences with others interested in Internet marketing and to top it all off, I even had time to stop in San Antonio for some leisure time with my wife Andi before I flew back to Phoenix.  All in all, a very successful and enjoyable trip!

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After two weeks of travelling from Phoenix to Seattle, where I presented at SMX Advanced, to Alaska, where I took a lovely cruise with my wife Andi and had little to no access to Internet, and then down to LA, where I presented at OMS, now I am back in Phoenix in the Vertical Measures office and excited to share my experiences. My amazing staff held down the fort and was kind enough to create a mural for me of what they imagined my trip was like.

So now it’s back to business as I recap my day at OMS in Los Angeles. For this occasion, I presented Social Media for SEO and Link Building. In this presentation, I emphasized the importance of optimizing your social media profiles for search, the fact that real-time search includes social media results and also touched on which industry specific sites might be best utilized as a part of your social media campaign and how to leverage these sites for link building. But, probably my most important point is that if you own a website you must understand that you are now a publisher and you must focus on publishing content that informs or entertains your website visitors. If you do, the links and search rankings will come.

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7).  I learned that the RateItAll dog that I met at their offices 10 years ago is no longer with us.

17). I learned that Scotland is not a Scandinavian country. Thanks for clearing that up for me Rand

 Follow me on Twitter @ArnieK

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At this point in my life, there are two things I truly enjoy and spend a lot of time doing. One is hiking and the other is link building. That’s right I said link building. I know – it’s a sickness.

Normally I hike so that I can totally remove myself from the day-to-day concerns of running an SEO & link building agency. In fact, I have been building links for as long as LinkMoses (he just does a better job at the whole self-promotion thing than me), and I have been hiking for even longer. Last week those two worlds finally collided when I ran into the sign below. I wonder how may other hikers have seen this sign and immediately associated it with backlinks! I know – it’s a sickness.

Actually my first thought was "what in the world is this supposed to mean?", but my next thought was "take a picture and post to TwitPic, tweet about it and write a blog post". I know – it’s a sickness.

I asked my Twitter followers what they thought when they saw this picture. I received three pretty funny responses.

@dougfeeney Odd shaped sausage??  (not a link builder)
@frank_in_oz confusion… (a hiker)
@Matt_Siltala is that trail no followed?   (bingo!)

So what comes to your mind when you see this pic? Please let me know below!

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Social media sites like Twitter, Facebook, and others are all the rage now. But what effect do they have on your search engine rankings? During this informative presentation by link building expert Arnie Kuenn, President of Vertical Measures, you’ll learn how you can significantly improve your search engine rankings using social media.

Please join us for this free webinar on September 2nd at 4:00pm EST/1:00pm PST.

Click here to register for this informative webinar today!

In conjunction with Right On – No Bull Marketing.

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