Author Archive

Getting Stuck on Measuring Content Marketing ROI?

Wednesday, March 5th, 2014

Measuring return on investment (ROI) is a crucial part of any marketing initiative, but has become increasingly difficult in the age of online marketing. While measuring the return on certain types of marketing campaigns in terms of dollars and cents is seemingly simple, measuring content marketing ROI is not so cut and dry. I wrote […]

What Are Your Clients’ Top Concerns for 2014? [VIDEO]

Wednesday, December 11th, 2013

Moving into 2014, there are many changes afoot in our industry. From the consistent Google algorithm updates, to the shifting SEO and content landscape, we’re about to head into a very different year than the one we started in. In this hangout, I discussed the concerns that 3 leaders in the industry have heard from […]

Should You Change Your SEO Strategies in Light of Google Hummingbird? [VIDEO]

Wednesday, November 13th, 2013

Google is consistently updating and tweaking their algorithms to show us the best possible searches possible. Now, more than ever, it is important to keep up to date with the newest update, Hummingbird, so you can understand how to adjust your search engine optimization and content marketing strategies appropriately or see where you are already […]

Why I Love Free Guides and White Papers [VIDEO]

Wednesday, November 6th, 2013

What’s our favorite type of content at Vertical Measures? You may have guessed infographics, or even written blog posts since we tend to do a lot of that around here. But our ultimate favorite is free guides and white papers because they are long lasting performers that you can reap benefits from for years. Listen […]

Developing Content for Ecommerce Websites [VIDEO]

Wednesday, October 16th, 2013

We see it happening on Ecommerce sites quite often – the trend to focus more on the sale and ROI than on user experience. And we understand that completely; we all need our businesses to stay afloat! But to go beyond just the sale and focus on the total customer experience (from the initial awareness […]