Author Archive

Content curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence. I sat down to chat with Pawan Deshpande of Curata and Bill Flitter of Dlvr.it to talk about curation’s benefits [...]

If you are reading this, it is highly likely you know about the shutdown of BlueGlass Interactive and the cancellation of their May event – BlueGlassX in Los Angeles. We really liked what Will Critchlow and the folks at Distilled are doing by offering BlueGlassX ticket holders the opportunity to exchange your ticket in order to [...]

We often delve into more advanced topics when it comes to content marketing– like strategy, development, distribution, etc. But sometimes it’s just as important to get back to the basics to truly understand where you can one day end up. So today we pose the question: How do you get started with content marketing? What is [...]

There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn uses different studies to talk about the expectations behind content marketing and how to get ROI from your content. Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of [...]

Over the past several months, our team here at Vertical Measures has partnered with SEOMoz to perform some extensive research using their vast data resources to determine exactly what content performs best with the search engines. We had no idea what to expect, or if we would discover any conclusive correlations, but we think you [...]