Author Archive

25 Ways to Ensure Shopping Cart Abandonment Doesn’t Happen to You

Monday, June 28th, 2010

It’s one of the saddest things that can happen to an etailer, a nice full shopping cart abandoned; a conversion left by the side of the road, tumbleweeds rolling by as vultures circle above. You get the idea. But why did it happen? Why were your great products orphaned?   According to Forrester Research, 88% of web shoppers […]

Content is Like a Box of Chocolates

Thursday, May 20th, 2010

Content is like a box of chocolates. You never know what you’re going to get. When you really wanted the nougat and instead ended up with the raspberry cream, did you look around to make sure no one was watching, spit it out and go for another one? You did, didn’t you? This is why content has to be […]

Act Like a Rock Star and Harness the Power of Video Marketing

Thursday, March 11th, 2010

  Do bands want to be known for their music or their videos? Well, for the group OK Go, they really have no choice. In 2006 the infamous “treadmill video”, for the song “Here It Goes Again,” debuted on YouTube (which was still wet behind the ears), and became extremely popular. Shot at a relative’s house on a […]

Don’t be Afraid of Spiders: In Fact You Should Lure Them In

Tuesday, March 2nd, 2010

There are spiders around our homes and all over the Web, or, shall we say, the Internet. But the creepy crawlers lurking under our kitchen sink are very different creatures from those who traverse through and index websites. The biological specimens are fond of old, dirty clutter that they can hide behind and wait for their victims. The […]