Author Archive

35 Great Takeaways from the Agencyside Digital Media Seminar

Friday, May 6th, 2011

Last week three of us from Vertical Measures (Kaila Strong @cliquekaila, Pel Abbott @pelabbott and myself @azardie), attended a two-day seminar so that we can stay digitally-savvy. The “Back in the Black” seminar was presented by Agencyside and boasted a lineup of over 15 presenters. We became immersed in all things digital and came away […]

Reach Out and Keep Touching Someone: The Content Calendar

Friday, March 4th, 2011

The old adage of “out of sight, out of mind” is still true today. To be successful online, businesses must continually put themselves out there in one form or another. Whether you are looking for new customers, customer loyalty, increased sales, brand awareness, or just more website traffic, “In your face” is the new way […]

Building Bridges to Your Website

Friday, January 21st, 2011

In order to enhance a website’s exposure, as well as increase traffic and rankings, link building is a necessity. Links from other sites that reach across the web and reference your site are like bridges spanning bodies of water or deep gorges. Just as types of bridges vary in form and function, so do your […]

Go Ahead, Push that Restaurant’s Social Media Buttons

Monday, November 29th, 2010

Opening your restaurant was exciting. You’ve created a website to help promote it and bring patrons through your doors.  And, of course, because everybody else has them, your site is accessorized with Twitter and Facebook buttons.  If visitors click on them, what will they find?  Lots of tempting information about your restaurant that will entice […]

Don’t Just Be an E-Store Be a Resource

Tuesday, August 24th, 2010

So you have an e-commerce site and you sell stuff online.  Great, people go to your site and buy products or services.  Does your relationship with your customers have to end there?  Certainly not.  If your site boasts entertaining, trendy and helpful information, they will keep coming back for more.  Maybe they will also tell […]