Author Archive

In order to enhance a website’s exposure, as well as increase traffic and rankings, link building is a necessity. Links from other sites that reach across the web and reference your site are like bridges spanning bodies of water or deep gorges. Just as types of bridges vary in form and function, so do your [...]

Opening your restaurant was exciting. You’ve created a website to help promote it and bring patrons through your doors.  And, of course, because everybody else has them, your site is accessorized with Twitter and Facebook buttons.  If visitors click on them, what will they find?  Lots of tempting information about your restaurant that will entice [...]

So you have an e-commerce site and you sell stuff online.  Great, people go to your site and buy products or services.  Does your relationship with your customers have to end there?  Certainly not.  If your site boasts entertaining, trendy and helpful information, they will keep coming back for more.  Maybe they will also tell [...]

It’s one of the saddest things that can happen to an etailer, a nice full shopping cart abandoned; a conversion left by the side of the road, tumbleweeds rolling by as vultures circle above. You get the idea. But why did it happen? Why were your great products orphaned?   According to Forrester Research, 88% of web shoppers [...]

Content is like a box of chocolates. You never know what you’re going to get. When you really wanted the nougat and instead ended up with the raspberry cream, did you look around to make sure no one was watching, spit it out and go for another one? You did, didn’t you? This is why content has to be [...]