Author Archive

Internet Marketing Resources to be Thankful For

Wednesday, November 9th, 2011

For those just getting started in the internet marketing arena, it can be a daunting task to keep up with the deluge of information that is put out there on a daily basis. There are numerous blogs, videos and webinars with great information that is not to be missed. Hiding your head in the sand […]

The Secret Life of an Internet Marketing Strategist

Wednesday, October 5th, 2011

This version of the Vertical Measure’s staff interviews sheds some light on Sarah Schager, who poses as an Internet Marketing Strategist by day and an adventurist by weekend. Ardala Evans Ardala is a Senior Project Manager working with the Client Services team at Vertical Measures. She supervises the flow and completion of the monthly tasks […]

Link Attraction: How Does Your Site Score?

Wednesday, September 14th, 2011

It could be said that in some ways the Internet mimics life. If we see an attractive person we might say, “She’s hot, what a 10,” or, “He’s not bad, I think he’s a 6.” Seems to me the same thing is done with websites. PageRank is given to websites on a scale of 0-10, […]

A Dozen Ways to Gain Trust for Your Website

Wednesday, June 29th, 2011

It’s always a relief to site owners to finish a site and get it up and running. But is it really finished? Just because your site has lots of great products or services that you are offering, does that mean that they will be purchased? Or will your visitors shy away because they have no […]

Ways to Get Found Online on a Shoestring

Friday, June 10th, 2011

The other day a friend of mine posted on Facebook that a new antique store opened in our neighborhood, and she thought it was a great little place. I started searching for it online so I could find out their hours (my friend couldn’t remember them). Personally, I hate driving to places only to find […]