Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it. Intelligence is so smart that it keeps track of events behind the scenes, and when...Read more
For those just getting started in the internet marketing arena, it can be a daunting task to keep up with the deluge of information that is put out there on a daily basis. There are numerous blogs, videos and webinars with great information that is not to be missed. Hiding your head in the sand isn’t an option if...Read more
This version of the Vertical Measure’s staff interviews sheds some light on Sarah Schager, who poses as an Internet Marketing Strategist by day and an adventurist by weekend.Read more
It could be said that in some ways the Internet mimics life. If we see an attractive person we might say, “She’s hot, what a 10,” or, “He’s not bad, I think he’s a 6.” Seems to me the same thing is done with websites. PageRank is given to websites on a scale of 0-10, and if your site...Read more
It’s always a relief to site owners to finish a site and get it up and running. But is it really finished? Just because your site has lots of great products or services that you are offering, does that mean that they will be purchased? Or will your visitors shy away because they have no way to knowing if...Read more
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