Author Archive

Solutions for a Neglected Twitter Account

Thursday, April 12th, 2012

Do you hear them? That’s the sound of crickets coming from the direction of your Twitter account. Yes, Pinterest is all shiny and new and fun so you’ve been spending lots of time building up your boards, pinning and repinning. Now that Timeline has gone live on Facebook you had to create just the right […]

What Facebook Interests Mean for Your Business Page

Tuesday, March 20th, 2012

We know Twitter has Lists, Google+ has Circles, Pinterest has Boards and now Facebook has Interests. Most users should now see “Interests” on the left side of their News Feed: These Interest lists are a way to tidy up a user’s News Feed and isolate a particular topic or grouping. When I click on my […]

Romancing Your Blog

Tuesday, February 14th, 2012

So here we are, it’s Valentine’s Day and once again I’m feeling a bit neglected. It’s been a while since you’ve written some pleasant words for me, given me nice images to wear or shared me with your circle of friends. Our relationship could prove to be very beneficial if you would just spend some […]

Start the Year Off Smart With a Little Google Analytics Intelligence

Thursday, January 19th, 2012

Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it. Intelligence is so smart that it keeps track of events behind […]

Best of 2011 Vertical Measures Staff Guest Posts

Wednesday, December 14th, 2011

Most of the staff here at Vertical Measures contribute to this blog on a regular basis. In addition, some of the staff likes to share their expertise through guest posts. That is, they write posts that are placed on other sites. Sounds like a lot of work; but there are many benefits for everyone involved. […]