Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it.

Intelligence is so smart that it keeps track of events behind the scenes, and when something unexpected happens it sets up an alert to let you know, “Hey, something occurred that you might want to investigate, even though you’ve already played 72 holes so far this week.” These alerts are on a daily, weekly or monthly basis. So when you don’t have time (should have used my 9 iron) to go in a view all the reports in Google Analytics, a quick glance in Intelligence can give you snapshot of any anomalies that have occurred. (more…)

Ardala Evans

Ardala is a Project Manager working with the client Services Team at Vertical Measures. She supervises the completion of the monthly tasks for the clients. She also works directly with clients to provide reporting on their projects and ranking reviews.

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Most of the staff here at Vertical Measures contribute to this blog on a regular basis. In addition, some of the staff likes to share their expertise through guest posts. That is, they write posts that are placed on other sites. Sounds like a lot of work; but there are many benefits for everyone involved. The blogs, or sites, the posts are placed on are able to provide fresh new content to their visitors. For the guest bloggers, here are 20+ Reasons Why You Need to Start Guest Blogging.

This post highlights a collection of the best guest posts, mentions or quotes of 2011 from the VM staff, just in case you missed them, or if you’d like to revisit! (more…)

Ardala Evans

Ardala is a Project Manager working with the client Services Team at Vertical Measures. She supervises the completion of the monthly tasks for the clients. She also works directly with clients to provide reporting on their projects and ranking reviews.

+Ardala Evans

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For those just getting started in the internet marketing arena, it can be a daunting task to keep up with the deluge of information that is put out there on a daily basis. There are numerous blogs, videos and webinars with great information that is not to be missed. Hiding your head in the sand isn’t an option if you’re going to stay ahead of the game and stay at the top of the SERPs. But how do you sort through all of it?

First of all there are nifty recaps that are compiled everyday that highlight informational posts from around the web. Here are several to get you started: (more…)

Ardala Evans

Ardala is a Project Manager working with the client Services Team at Vertical Measures. She supervises the completion of the monthly tasks for the clients. She also works directly with clients to provide reporting on their projects and ranking reviews.

+Ardala Evans

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This version of the Vertical Measure’s staff interviews sheds some light on Sarah Schager, who poses as an Internet Marketing Strategist by day and an adventurist by weekend. (more…)

Ardala Evans

Ardala is a Project Manager working with the client Services Team at Vertical Measures. She supervises the completion of the monthly tasks for the clients. She also works directly with clients to provide reporting on their projects and ranking reviews.

+Ardala Evans

Twitter – More Posts

It could be said that in some ways the Internet mimics life. If we see an attractive person we might say, “She’s hot, what a 10,” or, “He’s not bad, I think he’s a 6.” Seems to me the same thing is done with websites. PageRank is given to websites on a scale of 0-10, and if your site is really hot, wildly popular and has many backlinks from relevant high authority sites then you might be scored a 10. (more…)

Ardala Evans

Ardala is a Project Manager working with the client Services Team at Vertical Measures. She supervises the completion of the monthly tasks for the clients. She also works directly with clients to provide reporting on their projects and ranking reviews.

+Ardala Evans

Twitter – More Posts