Someone walks into your store, or they visit your website and fill out a form… what do you do with this lead? You pounce on them, move them away from the door and begin shoving your sales pitch down their throat; or you call them immediately and start sending emails like crazy. Yes, yes, ka-ching, ka-ching! No, back off,...Read more
It may seem like the end of the world when you get a notice in Webmaster tools about a manual link penalty, or you see the results in the rankings from an algorithmic penalty. Getting such a penalty does mean you have a lot of work to do to get back into Google’s good graces. While you’re working on...Read more
Every good cook knows that now and then you need to take stock of what’s in your pantry. Otherwise, items can go bad and when used could ruin a dish and possibly make someone sick. Or, you keep buying ingredients when you already have them, which is a waste of space and money. The same thing holds true with...Read more
People travel mainly for one of two reasons; business or pleasure. I think we can all agree that the best trips require a bit, or a lot, of pre-planning. Increasingly, with the advent of the Internet, potential tourists are becoming their own travel agent. This means if your website is in the travel and tourism niche, you have a...Read more
Did you have a social media plan in 2012? How did it go? Are you planning on doing things differently this year? If so, here is something to ponder and keep in mind when you’re creating your strategy or when using social marketing services: in order to have engagement through your social media channels, your followers need to care about...Read more
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