Author Archive

Social Media Tips for Small Businesses

Thursday, March 15th, 2012

In my previous post, I discussed that social media channel growth is a key area of focus for small business marketers looking to reach niche groups.  Today, I’m taking a look at specific tactics any small business owner can start using today to build social media presence and participation. I would first like to address […]

A Look at Small Businesses and How They are Using Social Media

Thursday, February 23rd, 2012

If you ask what defines a small business, you will quickly discover that it varies greatly across industries, as it relates to total revenue and number of employees. Which means your local mom and pop delicatessen and the manufacturing plant with less than 500 employees share the same small business classification. In fact, if we […]

“Accelerate!” Named Winner in 2012 Small Business Book Awards

Tuesday, February 21st, 2012

The Results Are In… After nearly 50,000 votes for over 250+ nominated authors, Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing, a best-selling Internet marketing book by Arnie Kuenn, has been voted a Winner in the 2012 Small Business Book Awards. Accelerate! brought in over 2,500 votes and qualified […]

Using Social Media Releases to Spark Online Engagement

Thursday, January 12th, 2012

In a recent article, The New York Times Social Media Editor, Liz Heron, explained the news industry shift to “real-time reporting along with user engagement.” And in addition to journalists, millions of other online users are using social media platforms to search for news. This is why Social Media Releases (SMRs) are a critical component […]

Best Free Tactics for Infographic Promotion

Thursday, November 3rd, 2011

This is a follow-up to my previous post where I shared the merits of infographics as unique tools for attracting backlinks and providing audiences with variety in their content consumption. So now it’s time to leverage that cool, visual graphic and release it to the social web. I’ve put together a list of some of […]