Author Archive

Content Brainstorming Tools for 2013

Thursday, December 27th, 2012

When it comes to content marketers, there is one question that always piques our interest – Where do others get their ideas? And with more brands creating content than ever before, it can be challenging to continually keep ahead of trends, churn out fresh concepts and repurpose ideas – let alone do so across multiple platforms. […]

Top Social Media Misfires Companies Make

Tuesday, October 16th, 2012

Would it surprise you to learn that social media has put your customers in the driver’s seat? Perhaps the better-suited question to ask, is are you actually leveraging this fact? With the unlimited availability to access information about brands, customers are directly contributing to how your company is perceived through their tweets, posts, likes and […]

A Guide to Developing Your Social Media Engagement Policy

Tuesday, August 7th, 2012

Your company has adopted all of the social networking essentials – a Facebook page, Twitter account, LinkedIn profile, perhaps even a YouTube Channel – so you’re already a step ahead in the digital space, right?  While you made a concerted effort to show up for your online audience, you may be missing a key dynamic: […]

Summer Holiday Promotions for Social Media

Tuesday, May 29th, 2012

Even though we haven’t hit the official start to summer, it’s getting hot in here (as in 100 degrees in May, HOT) and you may be anticipating the slow departure of your online audience. However, as Marcus Fischer, CEO space150, discusses in this great post “The Summer Road Trip Went Digital. What’s Your Strategy?“, your […]

Public Relations in the Digital Age

Tuesday, April 24th, 2012

Is PR getting its own taste of bad press? You’ve probably heard the buzz from digital media that the press release is dying a slow death. I find it interesting that PR is often dismissed as part of an interactive marketing strategy (for no longer being relevant), but creating new content is “king”! We’ve all […]