Is PR getting its own taste of bad press? You’ve probably heard the buzz from digital media that the press release is dying a slow death. I find it interesting that PR is often dismissed as part of an interactive marketing strategy (for no longer being relevant), but creating new content is “king”! We’ve all welcomed this meme as a critical component of search engine placement and PR is great fodder to attract search engine spiders. So where is the disconnect here?

Today I hope to debunk that perception and shed light on the value of online PR. As someone with a strong background in traditional media, I will share how the PR industry has evolved and the value it now offers. (more…)

Ann-Marie Jancovich

Ann-Marie is a Promotions Strategist and Content Marketing Manager with Vertical Measures. She draws from multiple marketing disciplines to develop compelling online content and implement custom content promotional campaigns. +Ann-Marie Jancovich

More Posts – Website – Twitter

In my previous post, I discussed that social media channel growth is a key area of focus for small business marketers looking to reach niche groups.  Today, I’m taking a look at specific tactics any small business owner can start using today to build social media presence and participation.

I would first like to address a seemingly “gray area” among small business marketers when it comes to social media.  While the trend shows that small businesses are increasing their social media efforts, the question is whether they are tapping into its full potential? By this, I’m referring to a perception of social media as a low-cost or “free” marketing tool that requires minimal time, rather than utilizing it for the true customer engagement tactic it has the power to be.

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Ann-Marie Jancovich

Ann-Marie is a Promotions Strategist and Content Marketing Manager with Vertical Measures. She draws from multiple marketing disciplines to develop compelling online content and implement custom content promotional campaigns. +Ann-Marie Jancovich

More Posts – Website – Twitter

If you ask what defines a small business, you will quickly discover that it varies greatly across industries, as it relates to total revenue and number of employees. Which means your local mom and pop delicatessen and the manufacturing plant with less than 500 employees share the same small business classification.

In fact, if we want to get down to brass tacks, we should probably have a good understanding of what a small business is before we explore how they are marketing. (more…)

Ann-Marie Jancovich

Ann-Marie is a Promotions Strategist and Content Marketing Manager with Vertical Measures. She draws from multiple marketing disciplines to develop compelling online content and implement custom content promotional campaigns. +Ann-Marie Jancovich

More Posts – Website – Twitter

The Results Are In…

After nearly 50,000 votes for over 250+ nominated authors, Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing, a best-selling Internet marketing book by Arnie Kuenn, has been voted a Winner in the 2012 Small Business Book Awards. Accelerate! brought in over 2,500 votes and qualified as one of the 10 Overall Winners with the highest number of votes in each category. Accelerate! provides readers with a comprehensive understanding of what it takes to execute a successful content marketing plan, no matter how big or small the business. (more…)

Ann-Marie Jancovich

Ann-Marie is a Promotions Strategist and Content Marketing Manager with Vertical Measures. She draws from multiple marketing disciplines to develop compelling online content and implement custom content promotional campaigns. +Ann-Marie Jancovich

More Posts – Website – Twitter

In a recent article, The New York Times Social Media Editor, Liz Heron, explained the news industry shift to “real-time reporting along with user engagement.” And in addition to journalists, millions of other online users are using social media platforms to search for news. This is why Social Media Releases (SMRs) are a critical component for building online engagement.  Unlike pitches which are targeted to specific news outlets and reporters, SMRs are intended for the largest possible audience.

In this post I’ll discuss how to create a press release that incorporates social interactivity, what mistakes to avoid and how to boost engagement with your audience. (more…)

Ann-Marie Jancovich

Ann-Marie is a Promotions Strategist and Content Marketing Manager with Vertical Measures. She draws from multiple marketing disciplines to develop compelling online content and implement custom content promotional campaigns. +Ann-Marie Jancovich

More Posts – Website – Twitter