Author Archive

Brands In Search Results, Matt Cutts Sheds Some Light

Tuesday, March 10th, 2009

A recent blog post by Aaron Wall at SEOBook suggested that Google made an Algorithm change that puts more importance on "Brands" in Search Results.  It created quite a riff in the SEO community and there is an ongoing discussion about it there if you want to check it out and participate.    Matt Cutts […]

Don’t Build Links To Your Web Pages

Tuesday, January 20th, 2009

There is no point in building links to your web pages unless you have already done your on site SEO first. In a very popular previous post we did we discussed the difference between an SEO personality and a Link Builder’s personality. An SEO typically focuses on optimizing the content ON the web site. (aka […]

Vertical Measures Website Move, Update & Blog Integration (part 4 of 4)

Friday, December 12th, 2008

Well we can hardly believe it.  WE PULLED IT OFF!  If this is your first time to our blog you may be asking did what?  For the last month we have documented the process of moving our web site to a new hosting company, redesigning and updating it and integrating our blog Link Building Best […]

Vertical Measures Website Move, Update & Blog Integration (part 3 of 4)

Friday, December 5th, 2008

Welcome back!  This is the 3rd part of the 4 part series on moving our website to a new hosting company, redesigning the verticalmeasures.com website and integrating this blog linkbuildingbestpractices.com in to the new website so they are all one site.   Last week we talked about why we chose WordPress as the platform for […]

Vertical Measures Website Move, Update & Blog Integration (part 2 of 4)

Friday, November 28th, 2008

The decision to consider WordPress as a platform for the entire new site came almost as a no brainer.  It’s the most popular blogging platform on the web and quickly becoming the #1 choice for websites.  If you are not that familiar with WorPress here are the strong points you should be aware of: You […]