Author Archive

How To: Create and Use a Content Inventory

Friday, February 25th, 2011

In my previous post: An Introduction to Content Strategy, I described a content inventory as “your site in an Excel-spreadsheet nutshell: what content is found where, page by page.” Now, I’ll explain how to create this document and what this information can be used for. I know what you’re thinking – Excel, really? Of course, […]

An Introduction to Content Strategy

Friday, January 14th, 2011

Content strategy is defined a number of different ways, mostly because it encompasses a number of different pieces of the overall Internet marketing puzzle. In the simplest definition, content strategy is the process of creating and developing a plan that includes content creation, distribution and governance.  It answers the “why am I creating this content?” […]

Our Top 10 Blog Posts of 2010

Friday, December 10th, 2010

As 2010 winds down, we’d like to recap the year with some of our best blog posts of the year! Here are our top 10 most visited blog posts: If you need a link building resource, our 100+ link building resources post is a one-stop-shop. And if you are marketing your business or brand online, […]

4 Link Building Success Stories

Friday, November 19th, 2010

At Vertical Measures we provide an array of services for our clients, from content development to social media marketing and local search marketing. However, much of what we do is traditional link building –sending targeted link requests. The purpose of our blog is to provide readers and subscribers with tips and best practices to follow […]

10 Halloween Costumes for SEOs

Friday, October 22nd, 2010

It’s that time of year again!  It’s a week before Halloween and everyone is scrambling to get their costumes together.  If you’re in the Internet marketing industry, we have some suggestions for you.  Whether you’re a link builder, social media manager or work in local search marketing, we’ve got you covered. Show off your quality […]