Author Archive

New Twitter Features Announced to Improve User Experience

Friday, June 17th, 2011

With so many options available when it comes to sending tweets – from third-party applications for the web, mobile apps and texting – Twitter developers are continuing releasing new features and updates in hopes to keep users on Some of the latest updates make tweeting from more appealing and more user-friendly. Abby Gilmore […]

How To: Start a Corporate Blog

Tuesday, May 31st, 2011

So you have set up your company website with all your products or services, and you keep hearing that you need a corporate blog, but you have no idea where to start. First, ask yourself the question: why do you want or “need” a blog? Then, create a plan and start the content development process! […]

Reduce, Reuse, Repurpose your Content

Friday, April 29th, 2011

With Earth Month coming to a close, spend the last days of the month recycling something other than your garbage, and instead, recycle your content!  Coming up with ideas for compelling content isn’t always easy, so when particular content pieces are successful, you want to hold on to that success for as long as possible. […]

Twitter Milestones Happening Every Day

Monday, April 4th, 2011

As you can see from the timeline, Twitter has grown quite a bit from its inception in 2006.  In the beginning, Twitter (or Twttr) was created with hopes of being able to send a text message to a group of people. And now on any given day in March, there were about 460,000 accounts created. […]

55+ Content Marketing Resources

Wednesday, March 23rd, 2011

Content marketing is becoming increasingly important – especially as of late, considering Google’s recent Panda update.  Here are more than 55 links to a variety of content marketing resources all over the web. Abby Gilmore Abby Gilmore is a content strategist at Vertical Measures. When she is not creating, tweaking and developing strategies for online […]