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Ecommerce Links – “DoFollow” Tuesdays

June 17th, 2008 • By: Vertical Measures  • Article Marketing, Do Follow Tuesdays

DoFollow ImageWelcome to “Do Follow” Tuesdays. To read what this is all about, you can check our announcement post.  Be sure to vote for your market today!  VOTE HERE  

In summary, every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll. This week we cover Ecommerce Retail Websites. We invite all of you out there to post in the comments a specific link building recommendation for the Ecommerce market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “do follow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed. 

This week’s suggestion from our staff comes in the form of a variety pack.  We will recommend some specific link building tactics and we will recommend a couple of great resources for more information as it relates to ecommerce sites.

Articles – we still believe articles can be a very effective link building method if you take your time and do it correctly.   Correctly means writing (or having someone write) unique, valuable content and submitting them to related sites on a limited basis.   Don’t blast it out to hundreds of free article directories, instead look for a few niche sites related to your business.  Here are several websites we found in less than 30 minutes covering a variety of topics:  Business Know How,  Women in Business,  All Merchants,  Fiber to Fashion, and the Art of Retail Management.  Depending on your niche, you should be able to think of an article these sites would be interested in posting, that just happen to have a couple of links back to your site.

Resources – Justilien wrote a great article on building links for online retail and e-commerce sites.   Here is a good article on tapping your suppliers for links.   Here is a list of 20 cheap ways to get links to your ecommerce site.  Lastly, Jason Boom discusses Yahoo Answers and other techniques on his blog.

OK, now lets hear from the rest of you. Place your advice for link building for the e-commerce & online retail market in the comments below. Those that are accepted will get a nice "do follow" link from us.

Make sure you sign up for our email or RSS feed so that you are alerted every time a new niche market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market. 

Be sure to vote for your market today!  VOTE HERE  

[tags] ecommerce, retail stores online, ecommerce websites, online retail, vertical markets, niche, markets, link building [/tags]

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This entry was posted on Tuesday, June 17th, 2008 at 2:10 am and is filed under Article Marketing, Do Follow Tuesdays. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Interesting that one with PRWeb but I don't like that part with "temporary"... I personally like to distribute free website templates and include a link in the bottom of the templates. It builds a good link base, it works for me.
  • Thanks for the link love :-)
  • One linking strategy that I found to work well is distributing new press releases on PRWeb.com. They have a SEO Visibility package that will allow you to embed 1 anchor text link per 100 words. You can even add the anchor text links in your summary. The cost is $200, but it is well worth it because once you distribute your press release, your news feed and anchor text links will be distributed to other newsgroup websites with high Google PageRank including PRWeb.com, Yahoo, and Google. It takes a day or two before your pages start to move up in the search engine rankings. Sometimes the increase can be temporary, but it'll definitely give you a boost when you need it.
  • I try to make sure all my clients' sites are requesting links in their follow-up emails, confirmations, etc.

    Just a simple line like "If you enjoyed your experience with www.myonlinestore.com please add a link to your website or blog."

    It doesn't work every time, but it's not a bad idea. I've even heard of some people offering small discounts on products if the customer can provide a URL where they posted a link to the site.
  • Since e-commerce sites are so difficult to get links for, a good way to build links is to build out additional domains related to your business with the keyword in the domain. Blogs are a good way to go for this. Then you can do guest posting on other blogs, directories, write social bookmarking content, etc. Once this site builds enough authority then you 301 redirect it to your e-commerce site.

    You can get really in-depth and do this for all of your product categories! This will work really well, especially if you have a competitive industry.
  • @Chris - good tip. Many people do search for SKUs, so optimizing for that could be very valuable.
  • After talking with an e-commerce related company called MyWebGrocer.com this week at my local Analytics Wednesdays (In Burlington, Vermont), they index each of their product sku numbers individually. By doing this, you can link that product's page to similar sites, blogs, or write-ups. This way, not only do you have your site linking, but you have the specific pages directing back. For some web sites, this could mean hundred of organic links and potential external linking. Talk about niche targeting? No matter the industry, each product has its own link that could have an infinite number of creative possibilities.
  • I found a new local business search/social networking site today called Briz.com. Businesses can post profiles (which include a website link), and consumers can find and interact with them. It's a startup (I found it on KillerStartups); but it's a good concept and hopefully it will get off the ground.
  • Great tip Collin! Also, finding an active forum around the topic of your ecommerce site and adding it to your signature.... even if it's a nofollow forum, you can still get some great traffic for people who are obviously interested in the topic, since it's a forum based on that.
  • Since most ecommerce sites have a harder time building links, you need to find a creative way to get additional promotional content.

    One way that I recommend is for stores to have a section of the site (or a blog) where you can post honest, in-depth reviews about your products. This way you can easily promote that content through the normal methods of link building, and that content will be able to rank well in Google and send you customers through your affiliate link, or directly to your own product(s).
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