You’ve created your content, optimized it to be found on search engines, so what’s next? A powerful step in the 8 Step process: Promotion. Promotion can take many forms – but it’s all about paying attention to where your target audience hangs out online, inhabiting those spaces, and then using the power of promotion to spread your message. Simple enough? Well, like many things, it takes creativity and skill to take full advantage of this step.
Based on your strategy, budget and editorial calendar, we will work with you to put together a promotional plan that might include earned social media, native advertising, press releases, and other forms of outreach. Email can also play and important role in nurturing every lead from a download or another piece of content. Beyond your web site and search engine marketing efforts, the following list contains some of the places to conduct your online web promotion:
- Social Networks — Twitter, Facebook, LinkedIn, Google +, etc.
- PPC & Advertising Campaigns – Targeted pay per click and native advertising campaigns to reach qualified searchers
- Blogs — Your own and especially those of others
- Media Releases — Traditional and optimized press release for the web
- E-mail — direct e-mail and newsletters to re-engage prospects
- Content Sharing Sites — Buzzfeed, Reddit, StumbleUpon, etc.
As you can see, you can pave many roads back to your business. More importantly, you want to make the roads attractive. The heart of your online web promotion and social media marketing activity is making those roads ideal for one type of audience — your consumer.
Another aspect of promotion is link building, but not like you might first think of it. Link building is a realm of Internet marketing that’s often pushed into a corner as “dead,” but we know the opposite to be true. Link earning, as we call it now, when done in a legitimate, high-level way can, be a huge boost for your content marketing efforts. With every link to your piece of content, search engines still count it as a vote in your favor and will reward you with higher visibility on the results pages and drive more traffic to your site. Our link specialists know how to obtain the most relevant, authoritative links with techniques in line industry best practices. This can be an important piece in your content promotion strategy.
Paid digital advertising is another route you can take, and a powerful one at that. PPC and native advertising can be a way to steadily bring in traffic from relevant search results and other websites. Since every business is unique, our PPC specialists are skilled at creating customized campaigns that drive qualified traffic, and continuously measuring and tweaking to find the best results. This work can include:
- Google AdWords management
- Remarketing or Retargeting
- Display ads
- Native advertising
- Bing advertising
- Facebook, Linkedin and Twitter ads
- Conversion rate optimization
- Landing page consulting
Online web promotion can put your content in the hands of potential customers, give people information they love to share, and make it easy for them to use the tools and methods that are familiar to them. If you get your content in the hands of the right people, it can spread like wildfire.
We can help you understand the relationship you have with your audience, where they hang out online, and how to reach out to them in a way that is positive for your budget and ROI. The beauty of using social media, link building, and PPC advertising for online web promotion is that when you follow the right strategy, it feels natural, organic, and is easy to maintain because it aligns with who you are. The rewards can be measurably noticeable. Give us a call 888.476.1881 to start talking about your promotion strategy, or fill out our contact form to learn more.