Online Web Promotion and Viral Marketing

If you interact through social media in the ideal way, leveraging online web promotion and viral marketing, you can circulate your content and put your brand in front of potential customers. Your goal is to pay attention to where your target audience hangs out online, inhabit those spaces, and then use the power of viral marketing to promote your goals. Simple enough? Well, like many things, it takes creativity and skill to take full advantage.

Beyond your web site and SEM efforts, the following list contains some of the places to conduct your online web promotion and viral marketing strategy:

  • Social Networks — Twitter, Facebook, LinkedIn, etc.
  • Forums — Highly focused industry and organizational boards
  • Blogs — Your own and especially those of others
  • Media Releases — Traditional and optimized PR for online
  • E-mail — direct e-mail and newsletters
  • Social Bookmarking — Digg, Reddit, StumbleUpon, etc.
  • Contests and Promotional Giveways
  • Widgets & Badges — web apps and organizational banners

As you can see, you can pave many roads back to your business. More importantly, you want to make the roads attractive. The heart of your online web promotion and viral marketing activity is making those roads ideal for one type of audience — your consumer.

Online web promotion becomes viral marketing only if you put your content in the hands of potential customers, give people content they love to share, and make it easy for them to use the tools and methods that are familiar to them. If you get your content in the hands of the right people, it can spread like wildfire.

We can help you understand the relationship you have with your audience, where they hang out online, and how to reach out to them. The beauty of using social media for online web promotion is that when you follow the right strategy, it feels natural, organic, and is easy to maintain because it aligns with who you are, and the rewards are tangible and strong. Give us a call or fill out our web form to learn more.

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"Congrats on getting my clients' keyword to #1 in Google — is my client super-happy? I would think he would be (and probably worried about all the new leads he is getting)."
-Mark