We all know that Content is King in today’s online world. Useful content helps drive traffic to your website, build your brand, and grow your business. Development of a holistic content marketing strategy should enhance and support your organization’s overall business objectives and help you reach your online audience more effectively. The main goal of course, is to generate leads and grow your business. To assist you in creating a powerful strategy for your content, the first phase in our 8 Step process is understanding the very DNA of your business. We’ll ask you questions like these
- What is your measurement baseline?
- What is important to you – traffic, brand reputation, conversions, etc.?
- What do your web analytics look like?
- How much does a current lead cost?
- How much are new leads worth?
- Can we interview some of your staff – the staff that interfaces with prospects and clients?
Before we can deliver any type of comprehensive strategy, we need to know your business inside and out. Only when we do, we can understand which tools in our Internet marketing toolbox are best suited to your specific business needs.
It is important that as an online marketer you recognize that your information, which is published on your website and distribution channels, is now one of your key products (and assets). Just like any other product, your information needs to be of the highest quality. You need to distribute your product to your customers and potential customers. If they look for it online, they had better be able to find your product, your content. You now must juggle content quality, promotion, and SEO all at once. But don’t worry, here at Vertical Measures, we juggle these on a daily basis, along with cups of steaming coffee, so you’re in good hands.
Now that we understand your business goals at a high level, we look granularly into information that will guide the next action steps. This way, the strategy we create together doesn’t sit in a folder somewhere; it starts to take real shape. We look at:
- Who your audience is and where they hang out online
- Who the various internal stakeholders are and how they will be measuring success
- What types of content will be created
- Who will create each piece of content
- When each piece of content will be deployed
- How often progress and results will be reported
To be successful, you need to think of your internet marketing strategy holistically — each part working together as step of an integrated process. Each step along the way plays a critical role in the marketing of your business online. When all parts of the system work together, the net effect is increased momentum. For your web content, momentum means directed, qualified traffic to your site and more leads. Of course, all of those arrows point to higher conversion and increased sales, which is what we are all looking for. Starting with a strategy will help take you where you want to go, faster.
Let Vertical Measures’ years of experience in creating effective internet marketing and content marketing strategies help you build a solid foundation to grow your online business by starting the conversation with us now!