You may have heard that content is king, and most attention focuses on traffic to your web site. However, you can also take advantage of online distribution channels and networks that are hungry for good content. By distributing your content to them, we create a win-win situation. The channel or network provides relevant information to their consumers, and you benefit by the reference by reaching people outside your normal audience base.
Are you wondering what the difference is between Promotion and Distribution? Promotion is about driving people to see content on your site. Distribution, on the other hand, is about reaching an audience outside of your website – on offsite distribution channels like YouTube, iTunes, Slideshare, or industry publications.
Moreover, these online content distribution channels and networks have a reputation of their own and that adds to your credibility. Additionally, you can increase your footprint on the web by repurposing and distributing the same content in multiple places. By distributing your content around in new ways, you get more mileage out of your efforts. The following list shows some of the content you should consider for extended distribution:
- Photos and other images
- Infographics or Gifographics
- Social Networks Posts
- White Papers
As you shop for new places to house your existing content, remember you can translate some media in multiple ways. For example, take a webinar, convert it to a video format to share on YouTube and iTunes, and add the presentation slides to Slideshare. Then create transcripts to share as articles, add a summary of the article to your e-newsletter, and post photos of the participants on Pinterest.com. Repurposing can go a long way and extend the lifetime and value of your original piece of content.
Social media platforms are also critical both as online content distribution channels and as networks for promoting the content. You must make sure your content is easy to share by using buttons or widgets for RSS feeds and social networks.
Your content marketing efforts need to focus on information that has standalone value to your consumer; however, distributed content needs to provide some useful information to the network. Therefore, you must learn what matters to that network. We can help you develop relationships and partnerships to create a network that promotes your content efficiently and effectively. Contact us now to get started.