You may have heard that content is king, and most attention focuses on bringing links into content on your web site, which you can control. However, you can exploit online distribution-channels and networks that are hungry for good content. By distributing your content to them, they are able to provide relevant information to their consumers and you benefit by the reference.
Moreover, these online content-distribution channels and networks have a reputation of their own and that adds to your credibility. Additionally, you can increase your footprint on the web by repurposing and distributing the same content multiple places. By spreading your engaging content around in new ways, you get more mileage out of your efforts. The following list shows some of the content you should consider:
As you shop around your existing content, remember you can translate some media in multiple ways. For example, take a webcast, convert it to a video format to share on YouTube and iTunes, and slides for Slideshare.com. Then create transcripts to share as articles, add a summary of the article to your e-newsletter, and post photos of the participants on Flickr.com.
Social media platforms are critical both as online content-distribution channels and as networks for promoting the content. You must make sure your content is easy to share by using buttons or widgets for RSS feeds and social networks.
Your content marketing efforts focus on information that has standalone value to your consumer; however, social content needs to provide some useful information to the network. Therefore, you must learn what matters to that network. We can help you develop relationships and partnerships to create a network that promotes your content efficiently and effectively.