If you own or manage a website, you are in fact a publisher; a publisher of a consumable product called “information.” Searchers don’t look at websites as a place for a simple transaction anymore. They are seeking knowledge, resources, and ultimately the product or service they need from a business they trust. Marketing online is no longer about flashy graphics presentation, hip lingo and eloquent use of buzz-words; it is about the visitor’s experience on your website and in any interaction they make online with your brand.
Here at Vertical Measures, our focus is on the convergence of search, social, and content marketing. With all the recent changes in how search engines ascribe value to some websites more than others, it’s now more than ever the time to double down on your online marketing strategy by creating great content. Content that educates, informs, helps, and is most of all – useful to your potential customers. When you combine this with powerful optimization and targeted distribution to your social channels, you have a recipe for success.
Sustained success, however, requires the creation of a holistic strategy that guides consumers through engaging and efficient online experiences as they interact with your content and your brand across mediums. How do you make a first-time visitor to your site or social media hub a lifetime advocate? Not only do we provide the services that you need to support these efforts, but we can also teach you our 8 Step Process, which sets us apart from any other Internet marketing company. Our goal at Vertical Measures is to help our clients get more traffic, more leads, and more business and these 8 Steps deliver on our mission:
- Strategy Development
- Content Creation
- Content Promotion
- Lead Nurture
Unlike some services that have a start and an end, the 8 Steps are part of a dynamic, continuous process that involves planning, implementation, measuring, and adjusting. It’s an investment of time and resources, and Vertical Measures will work with you every step of the way to find success. You’ll have access to our team of SEO, social media and content marketing professionals and their expertise to support this continuous effort through supplementary services or even by training your internal team. As a Vertical Measures client, we encourage you to commit to this ongoing effort. We’re in it for the long haul, and we hope you are too. Get started now!